Head of Marketing - Direct

JOB DETAILS

JOB BAND: E

CONTRACT TYPE:
Fixed-term Contract
- Full Time / Attahcment
- Full Time (12 months)

DEPARTMENT:
Licence Fee Unit

LOCATION:

London Broadcasting House (Hybrid with a minimum of 2 days in London offices)

PROPOSED SALARY RANGE: £TBC depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

An excellent opportunity to join one of Europe’s biggest CRM programmes. And to help fund a BBC for everyone. As Head of Marketing
- Direct Marketing in the Licence Fee Unit, you’ll play a key role in devising strategies that drive revenue across a wide range of marketing platforms. We are an award-winning team working with market leading agencies in campaign management and media activation. And you’ll be part of the BBC’s wider marketing community, with opportunities for growth.

The Licence Fee Unit (LFU) is the key funding source for the BBC. We are a small team working to an outsourced model. You’ll be working with a large full-service agency, a best in breed media buyer and smaller specialist agencies. The LFU is a highly collaborative and nurturing team. We encourage Enterprise working across the BBC. We constantly look to innovate to drive revenue and cut costs.

The role therefore offers many opportunities for growth.

• In collaboration with the Commercial team oversee the management of key direct marketing contracts;
  Postal services, Print and Production and Payment Scheme service providers
• Represent the Retention Working Group when setting the strategic direction and building the Marketing Plan with the Senior Head of Marketing, and the other Head of Marketing.
• Work with the Head of Marketing – Digital Marketing, to ensure that the marketing plan is delivered. Set the benchmarks for success, troubleshoot problems and ensure optimum ROI from activity across both Direct and Digital.
• Accountable for the output of the LFU marketing team on the Retention Working Group. From campaign briefs to creative execution.
• Responsible for ensuring final campaign performance is clearly understood, the drivers of success (or otherwise) and key learnings to be applied in future, and for building a culture of continual learning.

• Significant Direct marketing experience including large and complex postal and email campaigns. Experience of managing resulting commercial relationships and significant budgets. Likely to have been gained in a large organisation with regulatory oversight.
• Experience managing critical stakeholder relationships, able to build rapport and create good working relationships.
• Experience of Enterprise working and collaboration with teams inside and outside an organisation. With good interpersonal skills.
• Self-reliant, resilient and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities across the BBC.
• Good at planning and getting the details, as well as the big picture right.

• Experience translating audience insights and analytics into a brand strategy, marketing plan, and effective campaigns.
• Good negotiation, influencing and presentation skills.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.

This job description is a written statement of the essential characteristics of the job, with its principal…