Global Brand Marketing Manager - Martini

YOUR OPPORTUNITY As the Marketing Manager for MARTINI, you will play a vital role in igniting the next chapter of growth. This is a high-impact role at the heart of a team shaping the future legacy of one of the world’s most iconic drinks brands. You will influence critical decisions that define MARTINI’s presence, relevance, and positioning across Global Markets. Within a proven track record in building band equity through creating best-in‑class, insight‑led executions that come to life across the consumer path to purchase right through to compelling BTL activations and experiences.

With a strong partner mindset, you will work hand in hand with Regional and Local Marketing teams to turn global strategy into flawless, locally resonant execution, winning at every stage of the consumer/shopper journey. With a strong design aesthetic and uncompromising standards of execution, you have a sharp eye for detail and a proven ability to elevate premium brands through world class execution.

You are curious, creative, passionate, driven, and collaborative team player, that is not afraid to try out new things and feels comfortable with change and ambiguity. You integrate quickly & easily in a team and are willing to jump right into it, thriving working in partnership with a diverse range of stakeholders and markets across the globe. A compelling storyteller with strong presence and interpersonal skills, you build trusted relationships with agencies and internal stakeholders alike.

A go getter, with a hands‑on mentality, you will be as excited in the development and relentless execution of our AVQPAP as you are working on bringing our brand platform to life through new disruptive and engaging activations. With one eye always on the competitive landscape you will be obsessed with delivering work that genuinely moves the needle, delivering tangible consumer and commercial results in this competitive category.

Resilient, credible, and calm under pressure, you are driven by winning - while still enjoying the journey! You have a genuine love for drinks, hospitality, and entertainment, and you are motivated by building brands responsibly, with a strong belief in sustainable business initiatives.

CREATION & EXECUTION OF BEST IN CLASS PROGRAMS TO WIN IN LIGHTER DAYTIME DRINKING Responsible for shaping a diverse range of BTL execution strategies for MARTINI. Building a deep understanding of target consumers and shoppers to inform brand plans through a clear connected consumer path to purchase to drive reappraisal, recruitment. You will lead integrated agency teams & cross functional teams to deliver brand & commercial programming You will identify and scale proven growth drivers across our markets whilst codifying proven formula for growth through clear Codes to Growth Responsible for the delivery of Best-in-Class executional excellence for Regional / Market Lookbooks, Playbooks and Toolkits that raise the bar on bringing Italian style and attitude to the everyday.

You will identify and scale proven growth drivers across our markets whilst codifying proven formula for growth through clear Codes to Growth Responsible for the delivery of Best-in-Class executional excellence for Regional / Market Lookbooks, Playbooks and Toolkits that raise the bar on bringing Italian style and attitude to the everyday.

You will lead integrated agency teams & cross functional teams to deliver brand & commercial programming.

Partnering across the business to build and supercharge On-Trade partnerships and programming that engage both consumers and trade, including…