Senior Marketing Manager

The Basics:

• Hours:
  
  Full-time, 40 hours per week. Some flexible work in the mornings, evenings and weekends may be required to support studio needs.
• Location:
  
  Central London, 4 days a week in office.

This is an opportunity to take ownership of marketing across a portfolio of established studios, developing local strategies while creating scalable campaigns and best practice for the wider business.

Working closely with Studio Operations and central Marketing team, the Senior Marketing Manager will play a key role in connecting marketing activity with studio performance, client experience and revenue growth.

• Own local marketing and growth plans aligned with business and studio objectives.
• Analyse market and studio performance to identify growth opportunities.
• Develop scalable frameworks, campaigns and playbooks for established markets.
• Act as a strategic marketing partner to studio leadership and central teams.

• Develop multi-channel acquisition strategies across digital, partnerships, events, community and influencers.
• Drive initiatives that increase client frequency, retention and lifetime value.
• Own lapsed client reactivation strategy, using segmentation, testing and data to improve return rates.
• Localise national and lifecycle campaigns for maximum impact.

• Build strategic partnerships with relevant local brands, businesses and organisations.
• Lead events, activations and collaborations that drive acquisition and brand awareness.
• Develop repeatable partnership models that can be scaled across markets.

• Own key marketing KPIs including acquisition, conversion, retention, reactivation and studio utilisation.
• Manage and allocate marketing budgets effectively.
• Present performance insights and recommendations to senior leadership.
• Mentor and support junior field marketing team members and studio teams.
• Work cross-functionally with Operations and Marketing to ensure strong execution.

The successful candidate will have 5+ years' experience in marketing, communications, digital or a related field, ideally within fitness, wellness, lifestyle or another consumer-focused environment.

They will bring:

• Strong commercial and analytical skills, with a track record of delivering measurable results.
• Experience across acquisition, retention, partnerships and digital marketing.
• Confidence managing significant paid media budgets and using data to drive decisions.
• Excellent stakeholder management and communication skills.
• The ability to balance strategic thinking with hands-on execution.
• Strong organisational skills and the ability to manage multiple priorities.
• A collaborative, proactive and results-driven approach.
• A genuine understanding of the fitness, health and wellness landscape.