Paid Media Director

London, United Kingdom|Up to £75,000|Hybrid – 2 days/week, Soho office

Adfabric is an independent, founder-led media planning and buying agency in London, and one of 20 UK agencies awarded IPA Beacon Agency status in 2026 — recognised as part of the next generation of agencies that are redefining what growth, innovation and relevance look like in a rapidly changing market.

We believe that most brands are growing slower than they should — not because the opportunity isn't there, but because the thinking behind their media isn't finding it. Modern media craft, led by top-tier talent, is what changes that. It rests on three foundations: super smart, T-shaped talent who zoom into channel detail and zoom out to strategy with no translation loss;

a one-team approach that embeds with clients rather than sitting at arm's length; and a future-built attitude that challenges “best practice” and pairs marketing science with what's now possible in paid media.

Our clients span banking, entertainment, FMCG, telecoms and ecommerce — deliberately broad, because that's more interesting. Every one is a challenger in its category, with budgets ranging from £150k to £3m+ annually. As a 100% founder-owned agency, we move with the speed and agility to deliver without compromise.

You'd be joining a high-trust team of smart thinkers, all pulling in the same direction: modern media craft and market-leading thinking, obsessed with delivering outstanding work for our clients that really lifts the bar.

We're 100% female-owned and
-led — one of just 16% of UK agencies that are. We don't think that's what makes us different, but our founding values back collaboration over hierarchy, flexibility, and a genuine drive to do right by the brands we work with. That's what gives you room to think, experiment, and back your own ideas here — not just execute someone else's.

We’re a lean, but growing team, building something we believe is what the media agency of the future looks like. That means fewer layers and less ready-made process than you'd find at a bigger agency. It also means we're building some of our own tools— rather than just buying what everyone else uses. If the idea of building your own tools and agents, not just using someone else's, gets you excited, this could be exactly the job for you.

That won't suit everyone, and that's fine. If you want a fully built machine to plug into, this isn't the role for you. If you want real ownership, real autonomy in the planning & buying process – free from the shackles of outdated processes, ways of working & restrictive trading models, and want to be part of building a successful next generation agency — you're exactly who we're looking for.

We're looking for a Paid Media Director to lead the management and growth of key accounts across financial services, telecoms and entertainment, reporting directly to the founder. You'll lead a small, but growing team of channel experts across the full paid media planning and buying process.

As a true T-shaped leader, you'll balance zooming into platform performance & capabilities with zooming out to deliver clear narratives to C-suite stakeholders. Beyond delivery, you'll take commercial ownership of your account group: driving growth, supporting the founder on new business, building supplier partnerships, and feeding into evolving existing processes and product development.

• Translate client business challenges into media strategy and activation guidelines — acting as a trusted advisor who questions and challenges briefs to make sure every interaction adds value.
• Own monthly, quarterly and annual media plans across your portfolio, plus Q  delivery — accurate, high-standard and always…