Senior Marketing Campaign Manager

About Nexus Black

Nexus Black is an AI-first business within IFS, built to move quickly, challenge traditional ways of working, and turn the potential of AI into real-world outcomes for enterprise customers. We build AI to solve hard problems for the industries that keep the world turning: up on power lines, down on factory floors, and out in the field.

Our products - Resolve (field service and predictive maintenance), Flow (production planning), Comply (regulatory compliance) and Reason (analytical reasoning) - are used by technicians and engineers who cannot afford a tool that doesn't work first time. We pair 40 years of IFS industrial depth with the technical pace of a start-up, and we get results in weeks, not months.

We're building a team of highly capable, high-ownership people who are comfortable operating across traditional boundaries. We care less about rigid job descriptions and more about people who can understand a problem, get hands-on, and own the outcome.

You are the person who takes what we've built and puts it in front of the market. You own NxB campaigns end to end, the narrative, the copy, the landing page, the Hub Spot build, and the pipeline number at the end of it. Across Resolve, Comply and Flow, into energy, utilities, aerospace and manufacturing. It's a wide remit on a small team: you'll go from creative concept to attribution report inside the same week, on an AI-first stack you help design rather than inherit.

Less waiting in a queue. More shipping.

• Own and execute NxB-led marketing campaigns that position Nexus Black as the leading industrial AI provider built for the people who keep the world running.

• Translate product launches, customer proof points, and NxB's market narrative into clear, executable GTM campaigns across Resolve {field service and maintenance}, Comply {compliance}, and Flow {manufacturing}.

• Drive inbound and net-new demand in both a standalone capacity and in collaboration with central IFS demand, digital, and regional marketing teams.

• Prioritize campaign development based on pipeline gaps, regional targets, industry focus areas {energy, utilities, aerospace, manufacturing, asset-intensive industries}, and product milestones.

• Flex from creative concept development to email and landing page marketing copy, A/B test, and measurement and analytics reporting.

• Prepare campaign overview decks and consistently report on results to leadership.

• Partner with the Head of Marketing to architect and operate an AI-first marketing stack - one where AI tools aren't bolted on but are the default way work gets done.

• Become proficient in Claude Cowork for executing multi-step marketing workflows: research synthesis, content assembly, campaign reporting, and recurring operational tasks. Goal: use it daily to compress what used to take a week into a working session.

• Become proficient in Claude Design for rapid visual production to supplement design agency output: campaign assets, landing page prototypes, one-pagers, pitch decks, and social content as needed.

• Evaluate and integrate new AI capabilities as they ship. The infrastructure isn't static: you'll help decide what gets adopted, what gets retired, and help advise how each tool should connect to our broader Hub Spot/CRM ecosystem.

• Partner closely with Product Marketing to convert product positioning, customer use cases, and proof points into external-facing, compelling messaging.

• Serve as the bridge between strategic objectives and execution, ensuring teams are prioritized, informed, and equipped to deliver against business goals.

• Monitor execution progress, remove blockers, and ensure on-time, high-quality delivery.

• Work with sales, BDRs, and solution teams to ensure customer-facing teams are empowered with campaign assets to support their outreach, from ABM plays to videos, collateral, webinar invites, and beyond.

• Align with central IFS marketing to ensure Nexus Black is consistently represented as IFS's strategic, differentiated industrial AI capability.

• Share campaign best practices, playbooks, and process improvements with the broader marketing team, supporting onboarding or upskilling of less experienced colleagues where needed.

• Own creation of high-impact content and assets that explain industrial AI in terms that resonate with field service leaders, maintenance engineers, plant managers, and operations…