Senior Campaign Marketing Manager

Senior Campaign Marketing Manager, ABM & Digital Central London (Farringdon) hybrid, 3 days in the office p/wk Permanent, Full-Time Flexi start/finish times

Our client is a SaaS/tech business serving leading professional services and regulatory firms globally (B2B), and they're growing the marketing team! They're innovators in their space, operating in a world where deals are complex, and sales cycles are long. This isn't a high-volume, SEO-led, inbound world; it's considered, relationship-driven, and account-based B2B marketing.

This is a newly created role, and a genuinely interesting one. You'll sit as a shared service alongside the creative team, working across a 20-person global marketing function.

You will plug into their team of marketing managers who each own a product, and work closely with the product marketing, creative, sales, and solutions teams, with a direct dotted line into the UK Marketing Director and CMO. You will have real autonomy day-to-day as a senior campaign voice in the team, trusted to run things your way!

This is an ABM-first role. You'll own the account-based marketing strategy end to end, taking full ownership of the ABM platform, and pair that with hands-on management of B2B digital advertising (Linked In and Google are your biggest channels).

• Own the ABM strategy and own the ABM platform, running target account programmes from planning through to optimisation
• Plan, execute, and optimise B2B digital advertising campaigns, with Linked In and Google as the largest channels, including video and custom formats
• Run the customer newsletter email programme, with execution support
• Track attribution and MQL/account engagement performance, and use the data to keep sharpening the approach
• Work across a global matrix and build relationships across the US and UK teams

• Solid, hands-on B2B marketing experience in a complex sale, longer sales cycle environment - professional services, regulatory technology, or similar B2B software/tech is ideal
• Genuine ABM experience - you've run account based campaigns, not just dabbled, and ideally you've worked with a platform like 6sense, Terminus, or Demandbase (or you're excited to take ownership of one and build your ABM knowledge further)
• B2B digital advertising experience, particularly Linked In, plus Google - including video and custom ad formats is a must-have
• Email campaign management, use of Hub Spot and/or Salesforce a bonus!
• Comfort living in attribution and MQL/account engagement data
• The stakeholder skills to thrive in a global matrix - highly organised, a self-starter
• Strong written and verbal communication

• A newly created role with real scope to shape it
• Excellent reputation in their industry
• Autonomy and flexible start/finish times
• A dotted line straight to the CMO and the UK Marketing Director
• Hybrid working, flexible hours, and benefits package
• Genuine room to grow as the team and product set keep expanding
• Opportunity to attend their key industry events if you feel beneficial to attend - they're currently in New York!

Our client welcomes applications from all backgrounds.