Head of Paid Media

Performance Media Director / Head of Performance Marketing - B2B

An ambitious international agency specialising in the financial services sector is building a new performance media capability and is looking for an experienced media and performance marketing professional to play a key role in its development.

The agency works with a range of leading global and UK financial services organisations, including asset managers, investment banks, wealth managers and financial advice brands.

With an international presence and a close-knit team spanning strategy, creative, content and production, the business operates with a collaborative, entrepreneurial culture and a relatively flat management structure.

This is an opportunity for someone who combines strong analytical thinking with creativity and commercial awareness, and who genuinely understands how media and social channels can be used to identify, segment and target audiences and deliver measurable client outcomes.

The successful candidate will be comfortable operating across the full media lifecycle - from strategy and planning through to buying, optimisation, reporting and client presentation - and will have the confidence to demonstrate the commercial value of media investment to senior clients.

• Have at least 8 years' agency experience, preferably within media, performance marketing or a related discipline.
• Be an entrepreneurial, energetic self-starter with strong drive and initiative.
• Have significant digital marketing experience and a strong understanding of digital media, content and online performance.
• Understand emerging approaches to AI-driven media buying, creative strategy and ROI attribution.
• Have a thorough understanding of social media channels and know how to develop effective strategies for predominantly B2B audiences, alongside some B2C activity.
• Bring strong digital media planning, activation and implementation expertise.
• Be highly motivated by delivering measurable outcomes for clients, with experience in audience segmentation and optimisation across paid, earned and owned channels.
• Be able to develop compelling media programmes, proposals and pitches and confidently present recommendations to clients.
• Have strong commercial awareness and an understanding of how to create value for both clients and the agency.

Develop, execute and optimise performance marketing campaigns across platforms including Google Ads, Meta, Instagram, Linked In and other relevant digital channels.

Plan and manage paid search, paid social, display, programmatic and retargeting activity designed to drive traffic, leads, conversions and measurable commercial outcomes.

Take an integrated view of the media mix, identifying opportunities to improve performance across channels and throughout the customer journey.

Monitor and analyse key performance metrics including CTR, CPC, CPA, conversion rates and ROAS, using insights to continually improve campaign effectiveness.

Develop appropriate testing strategies across creative, audiences, landing pages, messaging and ad formats.

Produce clear campaign reporting and translate data into meaningful, actionable recommendations for clients.

Help establish robust approaches to attribution and measurement, ensuring clients understand the impact of their media investment.

Plan, allocate and optimise media budgets to maximise ROI and achieve agreed KPIs.

Forecast and track spend across channels, identifying opportunities to improve efficiency and effectiveness.

Maintain strong commercial oversight of campaigns and client accounts.

Work closely with strategy, creative, content and client teams to develop integrated campaigns tailored to specific audiences and objectives.

Provide media expertise throughout the creative and strategic process, ensuring campaigns and content are designed with channel performance and activation in mind.

Advise on audience journeys, customer experience, campaign structure and content activation best practice.

Develop sophisticated audience strategies and segmentation approaches for different customer and prospect groups.

Use platform, analytics and CRM data to improve targeting, personalisation and campaign performance.

Apply insights from tools including Google Analytics/GA4, Meta audience tools, Linked In Campaign…