Senior Marketing Campaigns Manager

Senior Marketing Campaigns Manager

Final date to receive applications: 9 October 2026

Department: Charities - Trust Engagement

Employment Type: Permanent

Location: London, Hybrid

Compensation: £56,000 / year

Our three hospital charities fundraise so that Guy’s and St Thomas’ NHS Foundation Trust can go above and beyond for their patients. We’re looking for a Senior Marketing Campaign Manager who can tell the story of our impact to key audiences, enabling us to raise more money for Evelina London, Guy’s Cancer Centre and Guy’s and St Thomas’s.

This role would suit someone who enjoys leading cross-functional teams to produce impactful integrated marketing, working across a broad portfolio to produce briefs, assets and campaigns that deliver brand, lead generation and income targets.

Right now, we’re funding over 200 projects at Evelina London, Guy’s Cancer Centre and Guy’s and St Thomas’s, with a total value of around £60m. These projects are finding better ways to diagnose and treat cancers, to reduce A&E attendance and unnecessary suffering, and to help very poorly children manage their treatments - to name just three. If you’re as excited about sharing these stories as we are, we’d love to hear from you.

About us

Guy’s & StThomas’Charity, Guy’s Cancer Charity and Evelina London Children’s Charity are part of Guy’s & StThomas’Foundation. Our collective mission is to build the foundations of a healthier society.

As part of our team, you will work alongside talented people from a mix of personal and professional backgrounds. We are a Living Wage employer and support flexible working, part-timerolesand job shares. Though our ambitions are serious, this is a friendly place to work with lots of opportunities to meet and socialise with colleagues. We believe there is immense power in diversity and aim to recruit and nurture talent who think and act differently.

There is more information about working with us on our website, where you can read about:

• How we approach recruitment
• Our team,culture and values
• The benefits of working with us
• Our approach to diversity, equity & inclusion, health & wellbeing, and learning & development

Overall Purpose of the Role

As the Senior Marketing Campaigns Manager, you’ll mastermind our integrated campaigns, enabling joint brand, lead generation and income activity that delivers more than the sum of its parts.

You will make our integrated campaigns happen by:

• Setting and delivering on the overall brief, including integrated campaign proposition brief
• Working with Fundraising and Brand leads to set targets in their areas and agree content requirements
• Working with Brand and Supporter Experience to define target audiences, actionable insights, and land comms plans
• Working with channel and platform owners to unearth additional audience insights and agree paid, earned, owned and shared media plans
• Devise comms planning tools, processes and mechanisms that enable decisions and delivery of multi-channel, multi-audience campaigns
• Working with our storytelling function, funding and other teams to identify potential stories and ensure we represent funded projects and clinical outcomes accurately
• Producing content briefs for in-house and freelance production
• Overseeing content packs for platform, channel and product owners to self-serve
• Overseeing campaign budgets and reporting frameworks
• Enabling real-time campaign optimisation
• Evaluating activity and making data-led recommendations for improvements and future investment.

When workload allows, you may provide strategic marketing support on non-integrated campaigns. For those integrated campaigns supporting our fundraising for the transformation programme at Evelina London, you will work closely with PTC/CHP Comms Lead. For all other…