Marketing Manager; IMRG
Job in
Greater London, London, Greater London, W1B, England, UK
Listed on 2026-09-22
Listing for:
CloserStill Media
Full Time
position Listed on 2026-09-22
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Communications, Marketing Management
Job Description & How to Apply Below
- We’re after someone who can do two things at once: think creatively about marketing and obsess over the numbers
- You’ll drive lead generation and membership growth for IMRG, but you’ll also own the marketing strategy, identifying new opportunities, testing what works, and shaping how the brand evolves as eCommerce changes
- You’re not here to execute campaigns from a brief. You’re here to build them
- Create integrated campaigns (email, content, social, webinars) that move prospects from awareness to conversion
- Work closely with the commercial team to understand what “qualified” looks like, then deliver it
- Test messaging, audiences, channels continuously — keep what works, ditch what doesn’t
- Build nurture sequences that move prospects through the funnel
- Build an annual marketing plan that actually moves the dial on membership and revenue
- Identify new audience segments and map out acquisition journeys
- Find cross-sell opportunities across IMRG’s product suite
- Think long-term sustainability, not one-off wins
- Work with analysts and content experts to turn their insights into lead-gen campaigns
- Create thought leadership, reports, webinar content, and sales materials from IMRG’s data
- Build data-led social content that drives engagement
- Make IMRG’s expertise impossible to ignore
- Build year-round strategies that keep people connected through events, webinars, reports, and community initiatives
- Understand who’s engaging, what matters to them, and what should happen next
- Develop campaigns around membership benefits and networking opportunities
- Monitor website conversion, email engagement, lead quality, cost per lead, membership enquiries
- Track marketing-influenced pipeline and revenue
- Use insights to constantly optimise where you invest time and money
- Strong understanding of customer journeys and conversion funnels
- Background in demand generation, growth marketing, or B2B lead generation (Marketing Manager level or equivalent)
- Comfortable with CRM platforms (Hub Spot experience essential) and marketing automation
- Event experience is a bonus, not a requirement
- Proven track record running integrated digital campaigns
- Balance creative thinking with commercial focus
- Strong copywriting and messaging skills
- Data-comfortable — you use numbers to make decisions, not gut feel
- Can juggle multiple campaigns and priorities without dropping anything
- Curious about what’s changing in eCommerce and how to stay ahead
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