Engagement and Experimentation Manager

About the Role & Team

As the Engagement and Experimentation Manager for EMEA you will be responsible for understanding and driving on-platform engagement across the region. You will own the EMEA personalisation, homepage and experimentation programme, while staying close to weekly engagement performance, building a clear view of what drives it, and applying that understanding across the wider engagement agenda. Highly collaborative in nature, the role is the region's primary point of contact into the global personalisation, search and algorithms teams, and works closely with merchandising, analytics, marketing, CRM and local market teams across EMEA.

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

This role will be based in our London Hammersmith office, 4 days a week, witheithera Mondayor Friday working from home.

• Own the EMEA personalisation and experimentation roadmap, setting the regional testing agenda and publishing it on a monthly cadence
• Feed into global roadmap planning and ensure priority EMEA personalisation, homepage and search initiatives are picked up centrally
• Run the regional intake process, working with local market and business teams to source, qualify and prioritise experiment ideas
• Design experiments that answer a clear business question, defining the hypothesis and success measures

• Manage end-to-end delivery of the regional experiment pipeline, from brief and set-up through launch, QA and rollout decision
• Work closely with global product and content programming teams to secure capability, capacity and technical set-up
• Coordinate merchandising, analytics, content operations, creative and marketing teams
• Manage artwork experimentation and randomisation, collaborating with content, creative and global teams on asset sourcing and delivery
• Triage and resolve live platform and experiment issues
• Be the voice of the region, ensuring global execution reflects EMEA market needs and customer behaviours

• Track weekly engagement performance across the region, understanding what is driving movements and where the opportunities sit
• Conduct deeper analysis into engagement patterns and customer lifecycle behaviour to inform the wider engagement agenda
• Produce and distribute experiment results readouts and platform insight for local market teams and regional leadership
• Use data and insight to build the regional engagement narrative and identify the next set of opportunities to test

• Take the lead on broader engagement projects beyond personalisation and experimentation, spanning new audience propositions such as Gen Alpha, platform-wide product initiatives and changes to the commercial model
• Work end to end with CRM, PR, content promotion and marketing teams to shape the full customer experience
• Operate beyond the boundaries of your own workstream, bringing in the teams whose input shapes the customer journey

• Own the region's experimentation and engagement forums
• Brief and support local market teams on regional tests
• Build and maintain the relationships across global product, regional functions and local markets

• Experience with in a digital business such as subscription, retail or trading
• Successful track record in product
• Trading mindset with a proven track record of delivering daily optimisation and improvements to core retention KPIs
• Thrives through working in…