ECommerce Manager DTC; Maternity Cover

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 14 countries in Asia-Pacific, Europe, North America and Oceania with over 3,000 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - supporting whole-family health and happiness across 7 international brands.

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organization as we inspire wellness through purpose led careers.

We are passionate about our customers and community and are looking for similar-minded talent to join us. As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

• This is an exciting opportunity to join Zesty Paws and play a meaningful role in taking the brand to the next stage of its UK growth.
• Covering a maternity leave, you'll get real ownership across a broad remit: DTC trading, our Shopify website and Tik Tok Shop, paid acquisition and CRM.
• We're looking for someone proactive and hands-on, who takes initiative and is always looking for the next opportunity to improve performance.

• Own DTC revenue performance end-to-end - monitoring daily, weekly and monthly trading, identifying opportunities, and taking decisive action where performance is off track
• Support delivery of DTC revenue targets through merchandising, acquisition and retention activity
• Coordinate the DTC promotional calendar, ensuring activity is commercially relevant and aligned with wider brand priorities
• Own regular DTC performance reporting across website, paid and CRM, clearly communicating results, risks and recommended actions

• Own day-to-day management of our Shopify DTC site and Tik Tok Shop, ensuring product listings, pricing, promotions and content are accurate and up to date
• Manage merchandising, product launches and landing page needs to maximise on-site conversion
• Set up and execute Tik Tok Shop promotions and support key platform trading moments
• Work closely with Planning and Operations to monitor stock availability across both channels, adapting promotional and media activity where needed
• Collaborate with internal teams to improve website functionality and customer experience

• Manage paid acquisition across Meta, Google (PMax), and Tik Tok (GMV Max) through our agency partners: setting clear briefs, holding them to performance targets, and ensuring spend is allocated effectively against commercial priorities
• Own the agency relationship day-to-day: reviewing weekly performance, challenging recommendations, and escalating where results are underdelivering
• Brief and oversee creative testing across paid channels, ensuring creative is on-brand, regularly refreshed and informed by performance data
• Review and approve UGC briefs developed by our agencies, ensuring they align with campaign objectives
• Identify opportunities to test new channels where budget and bandwidth allow
• Manage our Klaviyo programme in collaboration with a CRM freelancer, overseeing campaigns, flows, segmentation and list health
• Drive subscription growth: improving acquisition into the programme, reducing churn, and increasing subscriber LTV
• Optimise the post-purchase journey to support repeat purchase and retention

• 4–5 years in a performance or DTC marketing role, ideally at a consumer brand or in e-commerce
• Experience scaling a DTC business, with hands‑on involvement across acquisition, on‑site and retention
• Pro…