Social Content Creator Marketing · Head Office

Who we are:

White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.

Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.

You are a Social Media Content Creator with exceptional taste: someone genuinely embedded in fashion and community culture, with sharp cultural instinct, original ideas, and a point of view on what makes content feel elevated rather than just on-trend. You have strong creative judgement, know a good idea when you see one, and aren't afraid to pitch it before you're asked.

You spot cultural moments worth reacting to, and find the angle that makes product and lifestyle content feel sharper than the category norm.

You’ll work closely with the Social Media Coordinator, who owns reporting, planning, and scheduling, while you bring the ideas, taste, and execution that make the content actually land.

To originate and produce exceptional social-first content for White Stuff, bringing sharp cultural instinct, original ideas and creative taste to elevate how our product, brand and community are seen across social platforms. Acting as a creative partner to the senior designer and campaign art director and the wider marketing team, the role is responsible for shaping ideas from concept through to execution, not just delivering on a brief, and for bringing our positioning as champions of the independent spirit to life through real people and real community moments.

• Develop original, social-first content series and recurring formats that build a distinct identity for the brand, not one-off posts

• Bring fresh, unbriefed ideas to campaigns, pitching concepts rather than waiting for direction

• Spot and act on cultural moments and conversations worth reacting to, with the judgement to know what's a fit and what isn't

• Drive the elevation of how product and lifestyle content looks and feels, pushing taste and craft, not just output

• Act as a creative partner to our senior designer and campaign art director, as well as the wider marketing team, shaping ideas from concept through execution

• Champion real people and real community stories in content, in line with our positioning as champions of the independent spirit

• Contribute ideas that support the wider brand ambition to become the UK's most influential lifestyle brand, connecting social content to marketing campaigns and content pillars

• Film videos, shoot photos, and put together graphics tailored to each platform's format and best practices

• Bring products to life through storytelling: styling, campaign concepts, and content that makes people want the piece, not just see it

• Keep all content on-brand, adhering to brand and campaign guidelines, tone, and visual aesthetics across every post

• Edit content using Cap Cut, Premiere Pro, and AI-assisted tools where they speed up or elevate the work, knowing when AI helps

• Write captions, hooks, and scripts in a voice that matches the brand and the platform

• Track sounds, formats, and cultural conversations across fashion and community spaces, translating them into ideas that feel authentic to the brand

• Maintain a sharp read on what's genuinely relevant versus what's just noise

• Partn…