Media Lead - Global

Position: Media Lead - Global Travel
Location: Greater London

Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.##

Job Description
*
* Job Title:

** Media Lead - Global Travel
** Role Type:
** Permanent, Full time
*
* Location:

** London, UK
*
* Reports to:

** Head of Media, APAC  
*
* About us:

** With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.  ##
*
* About the role:

** Lead the
** end-to-end media planning, activation and optimisation
** for the Global Travel business unit, driving profitable growth through best-in-class execution of Diageo’s Connected, Scaled Reach strategy.  This role is accountable for maximising return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Social and Creator ecosystems.##
** KEY RESPONSIBILITIES**  ###
** 1.Strategy & Planning
*** Own the development and deployment of integrated media plans across Paid Media, Retail Media, Social and Creator channels, aligned to global category strategy and media blueprint and Global Travel growth ambitions.
* Lead cross-market alignment on Connected, Scaled Reach execution, ensuring consistency in approach while enabling flexibility to reflect local market dynamics.
* Translate global media frameworks and category priorities into actionable, data-driven plans that deliver measurable business outcomes.  ###
** 2.Activation & Performance
*** Oversee execution of integrated full-funnel media plans, ensuring optimisation of investment to maximise reach, effectiveness and ROI.
* Drive media efficiency and productivity through strategic investment allocation, optimisation frameworks, and adoption of DMAF global standards and tools.
* Monitor and actively optimise regional media performance against defined KPIs, ensuring delivery of both short-term results and long-term brand growth.###
** 3.Data, Audience & AI Enablement
*** Accelerate adoption of data-driven audience strategies to improve targeting precision and business impact.
* Drive the implementation and scaling of AI-enabled planning, buying and optimisation solutions to unlock productivity gains and real-time performance improvements.
* Lead a test-and-learn agenda for Global Travel, embedding structured experimentation to continuously improve media effectiveness and inform future investment decisions.###
** 4.Retail Media Integration
*** Ensure retail media campaigns are driven in line with the Retail Media Activation Framework (RMAF) and fully integrated within broader media plans.###
** 5.Governance & Compliance
*** Ensure full compliance with the Diageo Marketing Code (DMC), Trusted Marketplace (TMP), data privacy and brand safety standards through upholding Diageo’s Media standards.
* Proactively identify and manage risks related to media investment, data usage and platform integrity.  ###
** 6.Stakeholder & Agency Leadership
*** Lead and influence cross-functional stakeholders, including in-market teams, global teams, and agency partners, to deliver…