Event Marketing Manager

Event Marketing Manager - Conferences Up to £45,000  Bonuses London/Hybrid (3 days office) The event marketing manager role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Security & Pharma, whilst managing & mentoring 1-2 junior marketers. Targets To devise and implement several marketing campaigns per annum keeping to deadlines set To increase revenue on specified events by a minimum of 5% year on year To produce effective marketing plans within budget To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity Negotiate rate card costs to obtain best possible prices for external activity from media partners To achieve management’s sales targets and report to sector heads on a regular basis To meet all deadlines in the marketing schedules and marketing plans Duties and Responsibilities For each campaign the following procedures must be adhered to:
Attend team / sector meetings Research outside marketing brief including competitive events to find best channels to market To look at new marketing channels including social media Write copy for pre mail, main mail, re-mail stages of campaigns. Make targeted internal data selections for pre mail, main mail and re mail stages of campaign utilizing all data available in house Source new and relevant data for all events Contact all potential marketing partners to set up contra deals – trade associations, newsletters, magazines, websites, associations etc.

Build relationships with long term media partners and enhance existing agreements To work with sponsors and speakers to promote conferences wherever possible Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers) Manage print runs through to delivery Manage mailings from delivery through to land dates Write and send press releases for each campaign to ensure maximum PR coverage.

Send e-mail campaigns through in-house email system and externally when necessary