Strategy Director

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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This is an unparalleled opportunity to accelerate your career, empowering Colgate brand teams to lead, fostering robust collaboration with our hubs and growth markets, and spearheading true innovation in communications planning. You will be instrumental in leading the end-to-end BEP/IMC development process, overseeing the timely delivery of planning templates, content needs, and activation guidelines across EMEA.

As a Strategy Director, you will serve as a strategic planning leader, responsible for implementing the development of audience and communications strategies within Colgate’s BEP/IMC framework for EMEA. You will translate detailed consumer insight work, market trends, and client business objectives into actionable, integrated comms and audience plans that leverage the full breadth of WPP Media's capabilities and the wider WPP network expertise (creative, production, specialists).

This role demands confident client collaborative leadership, analytical prowess, presentation skills, and a relentless passion for pushing the boundaries of media effectiveness and customer experience.

• Drive the end-to-end development of comprehensive audience and communications strategies for
  Gold and Silver IMC projects
  and
  multi-market brands
  , ensuring alignment with overall brand objectives, business goals, and our established
  BEP/IMC development framework
  .
• Be a key player in our strategic evolution, actively contributing to the 'Leading' and 'Collaborative' shifts outlined in our 2025 vision, acting as a primary strategic partner to clients and internal teams across WPP.
• Contribute significantly to the strategic direction of BEP for the EMEA region, guiding its implementation and internal training initiatives.

• Leverage your deep understanding of consumer behaviour and WPP's resources to drive profound audience understanding through proprietary tools, market research, behavioural data, and cultural insights. Identify key segments, motivations, and journey touchpoints, maintaining and evolving
  Colgate Audience Catalogue
  for the Division.
• Identify sources of growth and translate them into locally relevant audience strategies, advising our
  Hubs
  on effective audience activation and enrichment.
• Oversee the development of critical
  WPP comms-specific insight work
  for EMEA, sharing best practices across the network.

• Develop robust communications architectures and
  ecosystem maps
  that define the role of different channels (paid, owned, earned) and content types across the consumer journey, encompassing Colgate’s Brand Experience planning process
  (touchpoints, roles, formats, KPIs, messaging, destinations).
• Lead
  content briefing alongside creative teams
  and ensure timely delivery of key comms planning (Attention Conside ration Purchase Loyalty) templates, asset lists, and toolkit production
• Oversee the integration of
  division-level initiatives
  (e.g., Ogilvy social strategy, OAC 1PD workstream) into…