CRM & Marketing Specialist or North Yorkshire

CRM & Marketing Specialist (London or North Yorkshire)

• Full-time

Anglo American is a leading global mining company, and our products are the essential ingredients in almost every aspect of modern life. Our portfolio of world-class competitive mining operations and undeveloped resources provides the metals and minerals that enable a cleaner, greener, more sustainable world and that meet the fast-growing consumer-driven demands of the world’s developed and maturing economies.

We are constructing a state-of-the-art underground mine to enable the extraction of Polyhalite – a unique multi-nutrient fertiliser – along with the necessary infrastructure both above and below ground that will be required for transport, processing, and distribution.

POLY4 is our flagship multi-nutrient fertiliser product. Made from polyhalite, it contains four of the six macro-nutrients and many micronutrients that are essential to plant growth. It allows farmers to maximize their crop yield, increase quality and improve soil structure with one simple product.

The Customer Relationship Management (CRM) & Marketing Specialist supports the effective execution of global and regional marketing activities across multiple channels, with a strong focus on CRM-driven communications, content creation, customer engagement, and marketing operations.

The role is responsible for planning and delivering customer communications through Salesforce CRM, developing and adapting marketing content from technical and agronomic information, and ensuring marketing initiatives are executed accurately, consistently, and in line with brand standards. Working closely with sales teams, technical experts, and external agencies, the CRM & Marketing Specialist plays a critical role in translating complex technical information into customer‑ready marketing materials and supporting the delivery of integrated marketing campaigns.

Success in this role requires strong organisational skills, attention to detail, customer focus, creativity, and the ability to balance multiple priorities whilst maintaining high standards of quality and operational efficiency. The role is expected to leverage AI and digital tools responsibly to enhance productivity and content development while applying appropriate human judgement and oversight. Key accountabilities include:

• Manage and coordinate inbound and outbound customer and prospect communications through Salesforce, including email marketing campaigns, enquiries, responses, and follow‑up activities.
• Plan, execute, and maintain CRM‑driven communication programmes such as newsletters, nurture campaigns, and customer engagement initiatives.
• Ensure customer communications are delivered professionally, consistently, and in a timely manner across all channels.
• Coordinate the handover of qualified leads, customer enquiries, and opportunities to sales managers and technical specialists where appropriate.
• Maintain the integrity of customer data by supporting accurate, complete, and up‑to‑date CRM records.
• Monitor communication performance and contribute to ongoing optimisation of CRM activity.
• Support the development, production, and deployment of marketing collateral, including print materials, promotional merchandise, campaign assets, and customer‑facing resources.
• Execute planned marketing campaigns and respond to ad hoc marketing requirements aligned to business priorities.
• Coordinate activities with external agencies, providing clear briefs, timelines, and performance expectations.
• Review and approve agency deliverables to ensure accuracy, quality, brand consistency, and alignment with marketing objectives.
• Support the measurement and continuous improvement of marketing activities through basic campaign analysis and performance…