Analytics Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is thecreative transformation company. We use the power of creativity to build better futures for our people,planet,clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth thatbenefitsall stakeholders — better for people,planet, and business— by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Director, Global Analytics is a senior, client-facing role responsible for leading the campaign reporting agenda across Global Solutions. This individual will ensure reporting outputs are accurate, consistent, strategicallyusefuland clearly connected to planning,optimisation and future investment decisions. The role will collaborate closely with global planning leads, local market teams, clientstakeholdersand technology teams to turn campaign performance data into clear, actionable insight and compelling strategic narratives.

The role requires a strong reporting and insights leader with technical confidence across dashboards, data flows, taxonomy, metricdefinitionsand measurement tools. They do not need to be the deepest technical specialist, but they must be able to interrogate outputs,identify issues, explain limitations and work effectively with technical and analytics teams. The successful candidate will be highly client-facing, confident presenting to senior stakeholders, and able to constructively challenge and advise the client on reporting interpretation, measurementtoolsand wider measurement strategy.

While planners and analysts will remain responsible for much of the day-to-day report drafting and analysis, this person will lead the reporting agenda end-to-end: defining the standards, shaping the narrative, reviewing outputs, challenging interpretation and ensuring the final work is accurate, insightful, ready to feed future planning cycles and ultimatelyclient-ready.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people.

It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be
  Extraordinary
  by Leading Collectively to Inspire transformational Creativity.
• Create an
  Open
  environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead
  Optimistically
  by Championing Growthand Development to Mobilize the Enterprise.

Campaign Reporting & Insight:

• Lead the global campaign reporting workstream, setting the standard for dashboards, recurring reports, post-campaignanalysisand senior client readouts.
• Define and guide the development of reporting outputs that move beyond descriptive performance updates to provide clear insight, implications, recommendations and next…