Retail Marketing Manager

Chiswick Park, United Kingdom |

An outstanding opportunity has arisen for an experienced Retail Marketing Manager to join the UK sales operation of an ambitious global automotive manufacturer.

This is a pivotal role connecting Marketing, Field Sales and the UK dealer network , taking responsibility for delivering highly effective retail and fleet marketing campaigns that drive customer engagement, lead generation and ultimately vehicle sales.

You’ll work closely with dealer partners, providing the strategy, tools and support they need to successfully activate national campaigns at a local level while ensuring a consistently strong brand presence throughout the UK.

As Retail Marketing Manager , you will lead the planning and delivery of retail marketing activity across the UK dealer network, from major new model launches and national campaigns through to local activations and tactical sales initiatives.

Key responsibilities will include:

• Translate national marketing strategy into effective retail activity that drives awareness, enquiries, test drives and sales .
• Localise national campaigns for regional markets while maintaining consistency with brand guidelines and commercial objectives.
• Work closely with Product, Digital, Brand and Sales teams to ensure retail marketing is fully integrated with wider business activity.

• Support dealers with local marketing strategy, campaign execution and media planning.
• Provide guidance and training to dealer marketing teams on campaigns, marketing tools and co-op programmes.
• Develop strong relationships throughout the dealer network, encouraging best practice and improving the effectiveness of local marketing activity.
• Ensure dealer marketing consistently meets corporate identity and retail brand standards .

• Support dealers with local events designed to increase customer engagement and generate sales opportunities.
• Manage the deployment of POS materials, signage, campaign assets and digital content throughout the dealer network.
• Coordinate agencies, suppliers, dealer partners and internal stakeholders to ensure campaigns and events are delivered effectively and on time.

• Monitor and analyse retail marketing performance across the dealer network.
• Produce regular performance reports, identifying opportunities to improve future activity.
• Use customer, dealer and campaign insights to drive continuous improvement.
• Monitor competitor activity, automotive retail trends and emerging marketing innovations.

• Own and manage the retail marketing budget , ensuring investment is aligned with strategic and commercial priorities.
• Manage invoice processing and maintain accurate budget reporting.
• Manage external agencies and suppliers involved in local and national campaign execution.

We’re looking for an accomplished retail marketer who understands how to successfully connect a national automotive brand with its dealer network and ultimately the customer .

You will ideally have:

• A bachelor’s degree in Marketing, Business, Communications or a related discipline.
• 5+ years’ experience within retail marketing, trade marketing or dealer network marketing/support.
• Experience with in automotive, OEM or consumer retail would be highly advantageous.
• A strong understanding of retail channel dynamics, dealer networks and the customer journey .
• Strong project management skills with excellent attention to detail.
• The ability to manage multiple campaigns, projects and deadlines simultaneously.
• Excellent interpersonal and communication skills with the confidence to engage with dealer principals, marketing teams and senior internal stakeholders.
• Strong commercial awareness…