Vice President, ABM & Customer Marketing - CRM

Vice President, ABM & Customer Marketing - CRM

London, UK

Zeta helps enterprise brands connect customer data, intelligence and activation to create better customer experiences and measurable growth.

We are investing in the UK as a priority growth market and are looking for a commercially minded marketing leader to build and lead our UK Account-Based Marketing (ABM) and Customer Marketing function.

Your primary focus will be helping protect and expand our strategic customer relationships, increasing Zeta’s footprint, deepening executive engagement and turning customer success into advocacy. Alongside this, you will partner with Enterprise Sales to create qualified pipeline within a carefully selected portfolio of enterprise prospects.

Reporting to the President, UK, and working closely with Global Marketing, you will own UK account-marketing priorities, market-development investment and programme performance. You will partner particularly closely with the GVP, Customer Growth and GVP, Enterprise Sales, connecting marketing programmes directly to strategic account plans and commercial opportunities.

This is a hands-on leadership role for someone who can set strategy, bring together cross-functional teams and personally drive execution. You will help build a repeatable UK marketing model, prioritising depth within high-value accounts over high-volume activity.

Partner with the GVP, Customer Growth and Key Account Directors to prioritise strategic UK customers and identify where marketing can materially support retention, expansion and deeper account penetration.

Translate customer priorities, strategic account plans and expansion opportunities into coordinated ABM and customer marketing programmes. Develop targeted engagement across buying committees, address stakeholder gaps and build repeatable playbooks for priority sectors and account types.

Create value-led programmes that help customers understand and adopt relevant Zeta capabilities, including data, identity, intelligence, AI, loyalty, lifecycle marketing, personalisation and activation. Support appropriate upgrades to the Zeta Marketing Platform (ZMP), aligning programmes with customer needs and the capabilities available to each account.

Ensure Customer Growth and Marketing operate from a shared account strategy, with clear commercial objectives and coordinated follow-through.

Build a systematic executive engagement programme across priority UK customers and prospects, strengthening relationships with senior marketing, technology, data and business decision-makers.

Develop executive dinners, round tables, strategic workshops and customer roadshows that surface customer priorities and advance account relationships. Coordinate Zeta executive sponsorship, ensuring every engagement has a clear purpose and agreed next steps.

Establish a structured UK customer advocacy programme. Identify flagship customers and executive advocates, and develop customer stories, case studies, references, speaking opportunities and peer-to-peer engagement. Use customer proof to strengthen existing relationships and build credibility with prospective customers.

Partner with the GVP, Enterprise Sales on a tightly defined portfolio of strategic UK prospects.

Build personalised named-account programmes that create executive access, engage buying committees and generate qualified enterprise opportunities. Support competitive displacement programmes through relevant insight, customer proof and differentiated messaging.

Use account intelligence, intent and engagement signals to prioritise investment. Coordinate targeted content, digital activity, executive engagement, field programmes and seller actions around each account.

Develop a repeatable approach to enterprise demand generation, focused on opportunity quality and progression rather than high-volume lead generation.

Shape and deliver a focused UK market-development programme that supports customer growth, executive access and enterprise pipeline.

Develop relevant customer and prospect events, industry engagement and partner-marketing opportunities. Build productive relationships with UK agencies, agency groups, technology partners and market influencers where they support priority accounts and commercial objectives.

Partner with Global Communications and relevant external agencies to connect UK thought…