SEO Assistant Manager

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

Here are just a few of the benefits that make working here even more rewarding:

20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation

Competitive holiday allowance with the option to buy more

Discretionary bonus schemes linked to your performance and ours

Strong pension and life assurance to help plan for the future

Tailored induction and training to support your development from day one

Exclusive perks and savings through our M&S Choices portal

Market-leading family policies, including parental, adoption and neonatal leave

24/7 wellbeing support, including virtual GP access and mental health services

One paid volunteer day a year to support a cause that matters to you

The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.

Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty

Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs

Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies

Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making

Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches

Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation

Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies

Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives

Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied

Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.

Demonstrable experience working within SEO teams or agencies

Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility

Good understanding of ecommerce page types and how each can be optimised for SEO

Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets

Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar

Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders

Data-driven approach; able to support recommendations with insight and monitor performance impact

Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness…