Head of Media and Influence

Description About Charlotte Tilbury Beauty Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC.

Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

About the role

We are looking for a talented and passionate expert in media and influence marketing to define and deliver our UK & ANZ strategy, inspiring the market to continue to disrupt, engage communities and break new boundaries! The Head of Media & Influence is responsible for defining and leading the UK & ANZ full-funnel media and influence strategy driving brand awareness, cultural relevance, and commercial performance.  

You will own the end-to-end media ecosystem across paid media, influence marketing and content amplification creating a seamless, high-impact consumer journey across all touchpoints.  This is a rare opportunity to shape the media and influence marketing strategy for a leading beauty brand in the UK & ANZ markets, driving industry-first activations, cultural impact and measurable business growth!  As a Head of Media and Influence you will Strategic Leadership:
Develop and lead the UK & ANZ media & influence marketing strategy aligned to brand objectives, product launches and business priorities, setting clear KPIs and delivering measurable business impact, in partnership with the media agency, the global teams, the UK leadership team and the retail partners Own and manage the UK & ANZ media and influencer investment, ensuring optimal allocation and ROI Identify and capitalize on emerging trends, platforms and opportunities in media & influence marketing to maintain the brand's competitive edge Oversee the creation and execution of campaign briefs to deliver impactful and cohesive influence activations Own senior relationships with key media platforms, media agency, data/insights partners, and global marketing, media and influence teams  Paid Media Strategy:
Own and lead the UK & ANZ full funnel media strategy and investment across all paid channels Optimise media investment through data, testing frameworks, attribution models and measurable results Partner and manage the external media agency to maximise media effectiveness and efficiency Partner with global marketing teams to develop platform-first, high-performing content and campaigns Drive alignment between paid media and organic/influence content for amplification  Influence Strategy:
Define and lead the UK & ANZ creator and influence strategy across paid and organic, aligned to brand storytelling and commercial goals Drive a full-funnel approach, connecting influence, content and media to deliver awareness, consideration and conversion,…