Associate Director, Audience Strategy & Insights

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

We are hiring an Associate Director, Audience Strategy & Insights to join our EMEA Strategy team supporting HP across both B2C and B2B businesses. This is an exciting opportunity to help shape how audience understanding drives smarter marketing decisions, stronger strategies and measurable business growth. Working at the intersection of strategy, insight, data and innovation, you'll play a key role in bringing audiences into every important decision.

You'll help turn complex information into clear direction, influencing client outcomes across multiple markets.

• Lead the development of audience-led strategies that connect business objectives with marketing, media and customer experience outcomes.
• Turn research, behavioural data and market intelligence into clear strategic recommendations and actionable plans.
• Champion audience thinking across briefs, planning processes and client decision-making.
• Drive the adoption and application of audience and identity capabilities across priority EMEA markets.
• Partner with cross-functional teams across Strategy, Planning, Analytics, Content, Commerce and Client Leadership to deliver integrated solutions.
• Facilitate workshops, working sessions and stakeholder engagements that build confidence and capability across teams.
• Define success measures, evaluate impact and share learnings that continuously improve strategic effectiveness and client outcomes.

• Strong experience in strategy, audience insight, media, analytics, marketing, consulting or a related discipline.
• Proven ability to translate complex data and research into simple, compelling strategic recommendations.
• Experience using audience, market and media research tools to uncover insight and support decision-making.
• Understanding of audience segmentation, behavioural insights, identity solutions or related…