Coordinator, Celebrity Relations & Brand Advocacy

Mandarin Oriental Hotel Group is looking for a Coordinator, Celebrity Relations & Brand Advocacy to join our Brand team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

The Coordinator, Celebrity Relations & Brand Advocacy will assist in overseeing Mandarin Oriental’s global celebrity relations and brand advocacy strategy, strengthening the brand’s presence across all major platforms through celebrity activations and influencer/KOL activities, administering best-in-class execution at both the corporate and hotel levels. This role will directly support the Manager, Celebrity & Talent Relations, providing functional support across all hotel-level brand advocacy efforts through proper channels and workflows.

The Coordinator, Celebrity Relations & Brand Advocacy will support the execution of strategic actions defined by the business, and will additionally oversee the ongoing needs of the Manager.

Celebrity & VIP Relation Coordination

• Support the planning and execution of celebrity and VIP guest engagement strategies across the global hotel portfolio.

• Coordinate celebrity stays, hosted experiences, gifting initiatives, and special requests in partnership with corporate and hotel teams.

• Maintain accurate records of celebrity interactions, preferences, approvals, and partnership opportunities.

• Assist in identifying talent aligned with Mandarin Oriental's brand positioning and target audiences.

• Coordinate logistics with talent representatives, agents, managers, and publicists.

Brand Advocacy Efforts

• Assist in executing brand advocacy programs that strengthen long-term relationships with influential guests and opinion leaders.

• Support ambassador and partnership campaigns from concept through execution.

• Help identify opportunities to engage luxury lifestyle influencers, creators, and cultural opinion leaders.

• Track campaign deliverables and ensure contractual obligations are fulfilled.

Performance & Programme Optimisation

• Monitor and evaluate the effectiveness of celebrity and creator partnerships through social media performance, PR coverage, brand visibility and commercial impact.

• Develop reporting frameworks that measure programme performance and identify opportunities for continuous improvement.

• Monitor external activity involving Mandarin Oriental Fans and creators, identifying reputational risks or opportunities and escalating where appropriate.

• Analyse industry trends, competitor activity and emerging cultural movements to inform future advocacy opportunities.

Activation Coordination

• Coordinate timelines, assets, approvals, and communications for celebrity and advocacy campaigns in tandem with the Social Media & Activations team

• Assist with campaign reporting, including media coverage, social performance, and ROI metrics.

Administrative Support

• Maintain talent databases and contact lists.

• Prepare briefing documents, itineraries, presentations, and post-event reports.

• Coordinate and track invoices, bookings, and other logistics.

• Coordinate travel arrangements and event details when required.

• Support the broader teams…