Media Partnerships Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do.

As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

Lead Burberry’s global media partnerships arm end to end: owning the annual partnerships agenda, identifying and negotiating opportunities, and delivering partnerships that drive innovation, investment value and media efficiency across markets. In collaboration with the wider media team, own relationships with media partners, the Joint Business Plans (JBPs) that underpin them and the partnerships budget, supporting the Director on commercial negotiations and annual planning.

A strong media planner by background, the role also provides flexible full-funnel planning and regional support across the omnichannel function, able to pick up market coordination from the Director or the Manager, Media Planning as the campaign calendar demands. Line manage the Media Partnerships Assistant to deliver best-in-class partnership projects that drive brand desirability and commercial performance.

Plan and own the annual partnerships agenda, mapping partnership and innovation opportunities against the marketing calendar, hero campaign moments and the Director’s strategic priorities.

Own the global media partnerships pipeline: identify, develop and qualify bespoke partnership opportunities across publishers, OOH partners, digital platforms and experiential formats.

Champion first-to-market formats and innovation trials, bringing test-and-learn opportunities to the Director with clear investment rationale.

Support the Director and lead commercial negotiations and annual planning with partners to deliver impactful, mutually beneficial partnerships that strengthen brand impact and drive sustainable growth.

Work with relevant team members to develop and manage Joint Business Plans (JBPs) with key media partners and platforms, setting mutual commitments, added-value targets and a regular review cadence.

Assess all partnership investments against media value, rate benchmarks and open-market equivalents, ensuring every deal delivers measurable efficiency and added value.

Own the partnerships budget: allocation across deals and markets, monthly actuals, reconciliation and reforecasting within the global media budget tracker.

Co-create post-campaign evaluation of partnerships with the Insights team, quantifying media value delivered and feeding learnings into future negotiations and JBP reviews.

Lead the project management from end-to-end on all partnership proposals, challenging innovative ideas and delivering best in class projects.

Own the delivery and execution of every partnership activation: workback schedules, milestone tracking, status reporting and risk escalation across internal and partner teams.

Direct the Media Partnerships Assistant on activation logistics, asset coordination and deliverables tracking.

Lead campaign timeline management for partnership activity, working closely with internal PMs, creative teams and the marketing calendar, with final quality checks before activity goes…