Marketing Manager

Location:

Battersea Power Station, London

Reporting to:
Head of Brand

Working pattern:
Office-first

R4 Advertising is building a different kind of advertising business.

Our Trade. Plan. Activate. model is challenging the established economics of media. We trade transparently, plan intelligently and return the commercial value generated through media to our clients.

The proposition is working. We are winning major clients, expanding our London operation and building a business with serious national and international ambitions.

Now we need a Marketing Manager capable of making sure the market knows it.

This is a hands-on role for a proven marketer who can combine commercial thinking, technology, content and execution.

You will work alongside our Head of Brand and content creators to build a marketing operation that gets R4 noticed, generates qualified demand and supports our continued growth.

You will manage a marketing budget exceeding £500,000 and take ownership of the systems, campaigns and day-to-day activity behind the R4 brand.

One day you could be building an integrated demand-generation campaign. The next, improving a Hub Spot workflow, briefing content, updating the website, preparing an award entry or analysing whether our investment is creating genuine commercial opportunities.

You will need to think clearly, communicate brilliantly and execute relentlessly.

• Deliver R4’s marketing strategy alongside the Head of Brand.
• Manage and optimise an annual marketing budget exceeding £500,000.
• Build integrated campaigns that generate awareness, engagement, MQLs and qualified commercial opportunities.
• Own the day-to-day operation of Hub Spot, including campaigns, workflows, automation, segmentation, lead scoring and reporting.
• Manage integrations between Hub Spot, our website and wider marketing technology.
• Maintain and improve the R4 website, including content, landing pages, conversion journeys and campaign tracking.
• Create a clear and measurable journey from first engagement through to MQL, SQL, opportunity and revenue.
• Work closely with the new business team to ensure marketing activity supports priority accounts and commercial targets.
• Build account-based marketing campaigns for the brands and sectors we want to work with.
• Coordinate the output of our Head of Brand, content creator and external partners.
• Turn R4’s client work, campaign results, people and thinking into content the industry wants to see.
• Help develop R4 Labs into a credible industry platform that puts our clients and their campaigns at the heart of the conversation.
• Manage our marketing calendar across content, campaigns, partnerships, events, PR and industry opportunities.
• Identify and coordinate speaking opportunities, round tables and events.
• Write compelling agency, campaign and effectiveness award entries.
• Produce dashboards covering budget, channel performance, MQLs, pipeline contribution, conversion and return on investment.
• Keep projects moving, standards high and every commitment accounted for.

We want a marketer with evidence, not simply enthusiasm.

You will need:

• Strong working knowledge of Hub Spot, including workflows, automation, lead management and reporting.
• Experience managing substantial marketing budgets with clear accountability for performance.
• Evidence of generating qualified leads and contributing to commercial pipeline.
• A strong understanding of marketing economics, including CAC, conversion, attribution and return on investment.
• Experience managing websites, landing pages and digital conversion journeys.
• The ability to turn a commercial proposition into sharp, relevant marketing.
• Excellent writing and presentation skills.
• The confidence and presence to represent R4 in meetings, pitches, panels and industry settings.
• Experience coordinating internal teams, agencies and external partners.
• Exceptional organisation and attention to detail.
• The judgement to prioritise what will make a commercial difference.
• A degree or equivalent evidence of professional and intellectual capability.

Experience with in advertising, media, technology, professional services or another ambitious B2B business would be valuable. A strong understanding of the advertising industry would be even better.

You are intelligent, commercially switched on and deeply curious.

You understand that attention matters, but attention without commercial impact is just noise.

You can see the bigger strategic picture without…