Creative Copywriter

About the Company

Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide.

When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.

Are you a gifted wordsmith with a knack for transforming ideas into compelling stories that engage audiences and drive action? As a Creative Copywriter at GUS, you will leverage innovative writing techniques and digital tools to captivate our prospective students and meet our organizational goals. We're looking for creative individuals with a passion for excellence and a drive for results.

As a Creative Copywriter, you will contribute to GUS' worldwide content initiatives, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO and local marketing efforts, harmonizing these elements to build a best-in-class content portfolio.

To excel in this role, you should be an exceptional communicator with a proven ability to conceptualize and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process.

To be an ideal candidate, you will have had extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work.

If you're a passionate communicator who is excited by the prospect of shaping the future narratives of our brands and making an impact on a global scale, we invite you to apply for this exhilarating opportunity.

• Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions.

• Utilizing technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content.

• Working in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience.

• Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content.

• Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals.

• Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration.

• Contributing to content audits on a regular basis to assess the effectiveness of our copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis.

• Assisting in managing relationships with GUS’ internal brand partners,…