Planning Director

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

We are hiring a Digital Planning Director to play a leading role on the H&M account ’ll bring together clients, strategy and channel specialists to turn ambitious thinking into integrated digital campaigns across multiple European markets. This is an opportunity to combine senior client partnership with cross-channel planning, operational leadership and people development, helping teams deliver work that is both strategically strong and commercially effective.

• Lead senior client relationships across your assigned regions, building trusted partnerships around their priorities and business objectives.
• Bring together Strategy, Account Management and Channel Specialists to deliver integrated, cross-channel campaigns.
• Own campaign delivery from briefing through to reporting, creating clarity and consistency across markets and teams.
• Turn strategy and performance insights into practical recommendations that improve campaign planning and identify opportunities for growth.
• Lead client and internal communications, making complex information clear and ensuring stakeholders stay informed and aligned.
• Improve processes and ways of working, helping teams collaborate effectively while maintaining high standards across campaign delivery.
• Lead, coach and support Account Management colleagues, creating clear opportunities for development while encouraging ownership and continuous improvement.

• Strong knowledge of cross-channel digital media, including Paid Social, Paid Search and Programmatic.
• Experience building productive relationships with senior clients and stakeholders, with the communication skills to lead conversations and presentations.
• The ability to coordinate complex, multi-market campaigns and keep different teams focused on shared outcomes.
• Strong organisational skills and an eye…