Brand Marketing Manager

## What Does This Brand Marketing Manager Role Involve?### Kurt Geiger | About UsWe are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity.

For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style. We Are One:
For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism

Job Description The Global Brand Manager is responsible for shaping and executing integrated brand strategies that elevate brand equity, drive consumer engagement, and accelerate sales across global markets.

This role sits at the intersection of creative brand marketing, experiential retail activation, and strategic trade partner marketing. The Global Brand Manager will lead the development of compelling global campaigns while ensuring they translate effectively across owned retail, e-commerce, wholesale partners, and experiential environments.

Working closely with creative, retail, digital, PR, social media and wholesale teams, the role ensures that the brand vision is expressed consistently across all touchpoints, from global campaigns and cultural moments to in-store experiences and strategic retail partnerships.

The ideal candidate combines creative brand thinking with strong commercial acumen, understanding how to build inspiring brand narratives while developing trade and partner marketing strategies that drive revenue, traffic, and brand visibility in established and emerging markets.

Global Brand Strategy & Campaign Development Develop and execute global brand campaigns that strengthen brand positioning, storytelling, and cultural relevance.

Translate the brand vision into integrated marketing programs across retail, digital, social, experiential, and partner channels.

Collaborate with creative agency to deliver best-in-class brand assets and storytelling across global markets.

Ensure brand consistency and excellence across all channels and consumer touchpoints.

Experiential & Retail Brand Marketing Lead the development of experiential marketing initiatives that bring the brand to life through physical and immersive consumer experiences.

Create impactful retail activations, pop-ups, and in-store events that drive engagement, traffic, and conversion.

Partner with visual merchandising, retail operations teams to elevate the in-store brand experience.

Develop creative activations for key retail moments such as campaign launches, store openings, and seasonal events.

Identify opportunities to build culturally relevant brand moments that connect emotionally with consumers.

Trade & Wholesale Partner Marketing Develop strategic trade marketing programs that support key wholesale and franchise partners while maintaining brand integrity.

Create co-marketing initiatives and partner marketing toolkits to ensure strong brand representation across partner channels.

Collaborate with wholesale teams to build marketing strategies that drive sell-through, retail traffic, and brand awareness in partner environments.

Support new market entry strategies, developing localized marketing plans tailored to regional consumer behaviour and retail landscapes.

Lead the execution of partner campaigns, retail media placements, and co-op marketing initiatives with major retail accounts.

Monitor performance of trade marketing…