Social & Content Strategist - Account Director level - Corporate

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

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More About The Role
This rolesits within theCorporate

Sector sand Public Affairsteam sat Burson as a Social & Content Strategist(Account Director). You willbeworkingas part of a global social media team for a leading technology company,as well as supporting other key accounts,creating social-first content for Instagram, Tik Tok,Linked In,Facebook and

X.

You willbe responsible for developing social strategies that:connect audiencebehaviourwith brand objectives.

You will partnercloselywithcreativeteams, account leaders, and clients to guide the direction ofcampaignsacross platforms.

Your work will influence content planning, creative development,community engagement, and measurement approaches.

We are looking for someone whois passionate about social platforms,embracesnewcontentformats and with strong client management skills and the flexibility to work across different types of social platforms.

What You’ll Do

• Develop and implement robust, data-driven social mediaand digital engagement strategies by conducting in-depthreputationalanalysis, trend forecasting, and stakeholder/ audience mapping, ensuring these strategies are not only clear and compelling but also directly aligned with overarching businessobjectivesand measurable KPIs.

• Leadand optimise strategic social platform planning for both large-scale, time-bound campaigns and continuous ‘always-on’ engagement initiatives, meticulously defining channel-specific content ecosystems, targeting parameters, and maximising reach and impact across the relevant digital landscape.

• Translate performance data, intelligence, andstakeholdersentiment into actionable strategic recommendations that directly inspire and inform innovative creative development, campaign optimisation, and future content planning.

• Persuasively present complex strategic frameworks, insights, and actionable plans to both internal stakeholders and external clients, instilling confidence and securing buy-in through clear, compelling communication and a proven executive presence.

• At the client level:
  
  Leverage our suite of tools toanticipatethreatsand inform innovative strategic pivotsfor our clientsthatbuildreputation, strategicrelevanceand competitive advantage.

• At the practice level:
  
  Proactivelymonitorand interpret evolving social media trends, platform evolutions, and shifts in audience behaviour toidentifyemerging opportunities for our clients, teams and to keep Burson ahead of the curve.
  
  You will join avibrantcommunity of Social& Content contributors across our London office, working together to grow and innovate the offer.

Experience that contributes to success

• Embed seamlessly into our Corporate and Public Affairsteam, working across our specialisms to understand our clients and the factors shaping reputation…