Growth Marketing Manager

About Us:

R.A.D® is a performance footwear company using innovation and creativity to unlock the euphoria of sport. Inspired by skateboarding and surfing, we blend cutting-edge performance with a distinctive aesthetic rooted in lifestyle subcultures. As an underdog in a field dominated by giants, we focus on authentic, credible brand‑building that challenges the status quo, crafting a legacy step by step. Tuned For The Future.

We’re bringing on a Growth Marketing Manager to own how R.A.D® scales paid media across the US and UK. This is a mid-level management/coordination role, not a hands‑on execution role: our growth agency runs day‑to‑day platform work in Meta, Google and Tik Tok. You’re the person who directs them, holds them to CAC and ROAS targets, and owns the measurement stack that tells us whether it’s working.

You’ll sit between the agency, our in‑house creative and brand team, and leadership, turning attribution and performance data into clear direction for everyone involved.

• Act as the day‑to‑day client‑side lead for our growth agency, spanning paid media across Meta, Google, Tik Tok and other paid social/search channels.

• Set and align on CAC and ROAS targets and budget pacing with the agency, and hold them accountable to it.

• Review and challenge the agency’s strategy, media plans and creative recommendations before they go live.

• Partner with the agency on content and creative strategy, and brief and approve everything going into paid channels, whether it’s produced by the agency or our in‑house team, so it’s grounded in what’s working.

• Be the bridge between the agency and our in‑house creative and brand team so briefs and assets move quickly and paid and organic feel like one voice.

• Run a regular cadence of agency check‑ins and quarterly business reviews, tracking what’s working and what needs to change.

• Manage the commercial side of the relationship: scope, retainer, deliverables, and performance against the SOW.

• Own our measurement and attribution stack (e.g. Northbeam) including setup, upkeep and data accuracy.

• Sanity‑check agency‑reported numbers against our own attribution, GA4 and Shopify data.

• Own weekly/monthly performance reporting across acquisition channels, tracking CAC, ROAS, LTV and conversion rate.

• Turn measurement output into clear, actionable direction for the agency and leadership.

• Support budget forecasting and pacing conversations using measurement data.

• Push the agency to run a steady cadence of A/B tests across funnel, offers and messaging, and make sure learnings get applied.

• Keep everyone aligned on what’s launching when, and how it’s performing.

• 3 to 5 years of growth, performance or digital marketing experience, ideally at a consumer, DTC or fashion/footwear brand; a mix of agency‑side and brand‑side experience is a big plus.

• Direct experience managing an external growth or paid media agency.

• Working knowledge of attribution or MMM tools (e.g. Triple Whale, Northbeam or similar) and how to translate their output into decisions.

• Comfortable in GA4, Shopify and Excel/Sheets, and confident enough with the numbers to independently audit what an agency reports.

• Track record of setting targets and holding an external partner accountable to them, including SOWs and retainer performance.

• Confident briefing and giving feedback on content/creative strategy, and comfortable being the final approval before it goes live in paid channels.

• Strong communication skills, comfortable pushing back on an agency while keeping the relationship productive.

• Exposure to working…