Principal Product Marketing Manager; LegalTech

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance.

You will own product messaging and positioning for products within the iManage portfolio, with a focus on clearly articulating the value, differentiation, and practical impact of our AI capabilities.

You will partner closely with Product and Engineering to translate complex functionality into market-ready narratives, and work across Marketing, Sales, Sales Enablement, and Customer Success to support launch readiness, enablement, and consistent communication across internal and external audiences.

• Messaging & Positioning
  • Developing differentiated messaging and positioning for iManage’s AI-driven platform capabilities, including search, answers retrieval, and knowledge discovery.
  • Articulating clear value propositions that resonate with customers and partners, leveraging market and competitive intelligence inputs.
  • Refining and evolving messaging frameworks as platform capabilities and market expectations change.
• Go-To-Market Enablement
  • Partnering with Product Management throughout the release lifecycle to ensure clear value articulation and market readiness.
  • Acting as the subject matter expert to inform training, collateral, demos, and competitive materials.
  • Ensuring alignment across Marketing, Product, Sales, Sales Enablement, and Customer Success on how AI capabilities are introduced and communicated.
  • Adopting and applying existing go-to-market frameworks to ensure an organized, systematic approach.
• Thought Leadership
  • Acting as a subject matter expert when the marketing organization develops thought leadership, customer stories, and other market-facing content.
  • Presenting iManage at in person customer events and webinars.
  • Ensuring external narratives accurately reflect our capabilities and align with iManage’s platform and AI strategy.
• Market & Competitive Analysis
  • Monitoring AI and search innovation in Legal Tech, including retrieval, agentic workflows, and applied generative AI, and translating these trends into clear positioning and recommendations.
  • Contributing to the existing Market, Competitive Intelligence, and Customer Insights program by providing AI expertise and perspective.
  • Providing strategic recommendations to Product Management to support prioritization and product direction.
• Customer & Analyst Relations
  • Partnering with Customer Advocacy and Analyst Relations to strengthen visibility and recognition of the AI portfolio in analyst reports and industry conversations.
  • Engaging with customers to understand use cases, gather insights, and validate positioning.
  • Supporting customer storytelling and proof points by providing AI expertise and context.

• 7+ years of experience in product marketing and related disciplines.
• Experience in the Legal Tech/Legal and AI landscape
• The ability to partner effectively with Product and Engineering teams to translate technical concepts into market-ready narratives.
• Demonstrated success collaborating across Product, Engineering, Sales, Sales Enablement, and Customer Success to launch capabilities to market.
• Excellent written and verbal communication skills.
• Comfort operating in a fast-moving, evolving environment.

• Experience marketing AI tools, enterprise SaaS platforms, search technologies.
• Exposure to legal workflows such as document drafting, review, matter management, or knowledge-search processes, and how AI can streamline or augment these…