Head of Marketing

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Hyperlayer is the intelligent banking layer built for the agentic economy: the financial control layer that sits above banks’ existing cores, enabling next-generation Smart Accounts without ripping anything out. From a single integration, we give financial institutions a secure rules and orchestration engine that lets them design, launch and scale hyper-personalised products in weeks, while preserving stability, compliance and control. Hyperlayer works with financial services clients across the UK, US, EMEA and APAC, with an award-winning UK consumer app (Hyper Jar) sitting in the group.

We are creating the category every bank in the world will need: programmable, governed, agent-ready smart accounts. Your job is to make our audiences understand it, and then believe it.

• As we scale our client base of financial institutions across the UK, US and Asia-Pacific, we are looking for an experienced, commercially minded Head of Marketing to build and own Hyperlayer’s marketing function.
• The marketing function today is a fractional CMO, one Growth Marketing Manager and one Business Development Representative. It will grow, with several more marketing roles in the pipeline for 2026. You will report to the Chief Commercial Officer and work closely with regional and vertical sales leads, each of whom runs their own named-account pipeline as a mini-P&L.
• Hyperlayer’s go-to-market model is deliberately account-based, not volume-based: every marketing activity is built around named accounts and tagged to a specific vertical sales pod before it launches. This is not a role for someone looking to run broad demand-generation campaigns or own funnel metrics independently. Success here is measured by the pipeline and named-account penetration you help sales pods create.

For at least the first twelve months, this is a building role, not a managing role. You are the marketing function as much as you are its leader. You will write the words, build the pages, brief the analysts and run the moments yourself. If your instinct on picking up a brief is to find an agency, this is the wrong job for you.

• You write the positioning, messaging, website copy, one-pagers and analyst briefing material yourself, first draft to final draft. Not a brief for someone else to write against.
• You build and ship the assets: landing pages, email sequences, Linked In copy, webinar and event decks. You are competent in the CMS, the marketing automation platform and the CRM, and you pull your own numbers.
• You sit on client and prospect calls, and you take the language you hear there straight back into the copy.
• You brief analysts personally. No intermediary on a Celent, Chartis, Gartner or Forrester call.
• You are the interim Product Marketing function until that hire lands, and you will do that work to a standard the sales pods will actually use.
• You are an events co-ordinator, working with teams to identify and organise the best events to get the pipeline.

Our position on agencies: we buy external suppliers for defined production work with a fixed output, for example design execution, video, wire distribution and event stand build. We do not outsource strategy, positioning, messaging, content or analyst relations.

• Own and evolve the central "kits" model: campaign and content packages built around real frictions banks face today, for example…