Social Media Content Creator

Nicki Hoyne Social Media Content Creator, London

Job Title: Social Media Content Creator

Role: Full Time

Salary: Based on experience

Location : London

About Nicki Hoyne: Nicki Hoyne is a luxury footwear brand celebrated for its commitment to craftsmanship, contemporary design, and ethical, sustainable practices. Our collections are a fusion of timeless elegance and bold individuality, loved by women who want to express their personal style with confidence. Social media is not just a communication tool for us, it is a vital sales driver and a reflection of our brand values and identity.

We are passionate about building a respectful, inclusive, and values-driven work environment. We’re an equal opportunity employer and welcome applicants from all backgrounds, cultures, and identities.

Content Creation:

Lead the ideation, production, and execution of high-quality content that reflects the brand’s unique identity and values.

Create photo, video, and written content optimised for Instagram, Tik Tok, Pinterest, Linked In and other social platforms.

Ensure content is not only visually beautiful but tells a cohesive, engaging brand story.

Own the content calendar, planning around product launches, campaigns, collaborations, and key commercial moments.

Develop and execute a forward-thinking social media strategy that aligns with brand, marketing, and commercial goals.

Manage daily posting, audience engagement, and community interaction with a consistent brand voice.

Coordinate with the team to deliver paid digital campaigns to support customer reach, engagement, and conversions.

Collaborate cross-functionally with marketing, PR, creative, and founder for alignment.

Proactively build and nurture our social media community with genuine, two-way engagement.

Identify and engage with brand advocates, influencers, stylists, and collaborators aligned with our values and aesthetic.

Spot and cultivate authentic brand partnerships that feel organic to our audience.

Track and analyse social media KPIs and content performance using relevant tools.

Translate insights into actionable strategies for growth, reach, and engagement.

Produce regular reports highlighting what’s working, what’s not, and what’s next.

Stay at the forefront of social trends, platform changes, and cultural moments to keep the brand fresh and relevant.

Experiment with new formats and features, bringing bold, creative ideas to life that resonate with our audience.

Proven experience (3+ years) in a content or social media management role, ideally within fashion, lifestyle, or luxury consumer brands.

Strong portfolio of content and campaigns that demonstrate your ability to create, grow, and convert an audience.

Photography/videography skills with an eye for lighting, composition, and storytelling.

• Proficient in Google Workspace/Microsoft Office.

Strategic thinker with a creative mindset and strong visual and copywriting sensibility.

Expert-level knowledge of Instagram, Tik Tok, Pinterest analytics tools, and content trends.

Strong project management skills and the ability to manage multiple content streams and deadlines.

Self-starter who thrives in a fast-paced, entrepreneurial environment.

Passion for fashion, design, and sustainability.

Proficiency in design and editing tools (e.g. Adobe Creative Suite, Canva, Cap Cut).

Experience with influencer marketing and brand partnerships.

Experience with Meta Ads Manager and paid digital ads.