Head of Marketing

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B
, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries
, with more than 1.5 billion appointments booked to date.

Our mission is simple:
help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Head of Performance Marketing | London, UK | Office-based

We’re looking for an exceptional Head of Performance Marketing to own and lead Fresha’s global performance marketing strategy across both B2B and B2C.

With performance marketing now fully in-house, this is a high-impact leadership role with significant ownership and scope. You’ll be responsible for building and scaling our acquisition engine across paid search and paid social, managing a growing team and ensuring our investment translates into sustainable, measurable growth.

You’ll own the strategy across key channels including Google Search, You Tube, Bing, Meta, Tik Tok, Snapchat and Pinterest
, with responsibility for how we allocate budget, optimise campaigns, develop creative, segment audiences and improve funnel performance across markets.

Working closely with Marketing, Data & Analytics, Design, Influencer Marketing and Commercial teams, you’ll bring together performance data, customer insight and creative thinking to maximise ROI, customer acquisition and lifetime value
.

This is an opportunity for a senior performance marketing leader who is equally comfortable setting strategy and getting into the detail — someone who can build a high-performing team, challenge assumptions, identify new growth opportunities and make performance marketing a core driver of Fresha’s global growth.

• Own global performance marketing: Define and lead Fresha’s acquisition strategy across Paid Search and Paid Social for both B2B and B2C, setting the roadmap for scalable and sustainable growth across key markets.

• Build and lead the team: Manage, develop and grow a high-performing in-house performance marketing team, establishing the structure, processes and capabilities needed to operate at global scale.

• Own budgets and performance: Take accountability for paid media investment and key metrics including CAC, ROAS, LTV and conversion, forecasting and optimising budgets across channels, markets and audiences to maximise commercial return.

• Drive full-funnel growth: Partner with Marketing, Commercial, Product and other teams to identify opportunities across the customer journey and improve acquisition, conversion and lifetime value.

• Lead channel and creative strategy: Own the strategy across Google Search, You Tube, Bing, Meta, Tik Tok, Snapchat, Pinterest and emerging platforms, working with Design and Influencer Marketing to develop, test and scale high-performing creative.

• Turn data into action: Partner with Data & Analytics to build robust reporting and dashboards, establish clear performance measurement and use insights to drive continual optimisation and investment…