Marketing Director

Marketing Director | Ecofamilies Digital Platform

Role

Title:


Marketing Director

Company: Ecofamilies ()

Location: UK-Based (London Hub)

Working Pattern: Full-time, Permanent (37 hours per week)

Salary Range:
Highly Competitive Director-Level Package (Plus executive benefits, equity options & pension)

Reporting To:
Chief Executive Officer (CEO) / Board of Directors

Right to Work Requirement: Mandatory continuous UK Work Authorization required

About Ecofamilies

Ecofamilies () is a UK-based innovative digital platform designed to redefine the relationship between consumers and merchants. We hold a strong focus on driving rapid commercial expansion into emerging economies across Asia and the Gulf region, followed by scaling operations into African, European, and global markets.

As the premier and largest digital family marketplace, Ecofamilies is introducing an advanced, hyper-utility 'super cashback platform.' We enable global users to earn instant cashback and performance-based financial rewards on everyday transactions, while simultaneously empowering businesses with high-yield integrated marketing toolkits, algorithmic customer engagement channels, and scalable merchant growth solutions.

By seamlessly combining immediate financial incentives with smart digital advertising mechanisms, Ecofamilies creates a high-performance ecosystem where both users and merchants trade, collaborate, and scale together. Our platform is intentionally architected for young professionals, middle-income earners, and expanding households, transforming everyday unavoidable consumer spending into structured savings optimized for meaningful life goals like education, housing, milestone travel, and emergency funds.

We specifically serve individuals and families navigating modern inflationary gaps that quietly erode household income. Ecofamilies provides immediate macroeconomic relief, turning daily transactions into strategic steps toward lasting multi-generational financial stability.

Role Purpose

We are seeking a visionary, data-driven, and highly strategic Marketing Director to architect and lead global marketing functions for the Ecofamilies platform. Stepping into this high-impact executive role, you will take full ownership of the cross-border brand identity, user acquisition (B2C), merchant enrollment (B2B), and retention life cycles across the UK, the Gulf region, Asia, and subsequent expansion territories.

As Marketing Director, you will bridge creative brand storytelling with strict algorithmic growth metrics, deploying seven-figure budgets across multi-channel environments. You will lead a high-performing digital marketing, PR, and product marketing team, scaling Ecofamilies from an ambitious marketplace into a globally recognized household super-app.

Key Responsibilities

• Global Marketing Strategy:Develop, execute, and scale the overarching global marketing blueprint spanning B2C user growth and B2B merchant ecosystem acquisition.
• Growth & Performance Marketing:Direct and optimize substantial marketing budgets, enforcing rigid ROI, Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV) efficiency targets.
• International Expansion:Architect localized launch playbooks tailored to specific consumer behavior and compliance frameworks in the UK, GCC/Gulf region, and Asian markets.
• Brand Strategy & PR:Command the global brand narrative, ensuring unified positioning, premier creative output, and world-class public relations execution across all international touchpoints.
• Product Marketing & UX
  
  Collaboration:
  
  Partner directly with the Product and Engineering squads to implement seamless conversion rate optimization (CRO), engagement hooks, and virality loops in the app.
• Data Analytics & Business Intelligence:Establish a rigorous, data-first marketing culture by deploying advanced attribution modeling, predictive data analytics, and real-time business intelligence dashboards.
• Leadership & Team Building:Recruit, mentor, and lead a world-class hybrid team of growth hackers, brand managers, content creators, and localized regional agency partners.

Experience & Requirements

• Proven Leadership:Demonstrated history of scaling high-growth digital platforms, fintech apps, multi-sided marketplaces, or large-scale e-commerce ecosystems.
• Industry
  
  Experience:
  
  Minimum of 8-10+ years of progressive marketing experience, with at least 3+ years in a Head of Marketing, VP, or Director level capacity.
• Geographic
  
  Competency:
  
  Deep, hands-on mastery over…