Senior Social Strategist

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

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We are looking for an experienced Social Strategist to work in the Brand division of our Brand,Sportand Entertainment team. This role will shape the social and content strategy for a major European fashion brand, defining the strategic direction, audience approach, platformrolesand cultural positioning that guides best-in-class social work. We are seeking someone with a creative, culture-first mindset who can turn brand challenges, audienceinsightand platform behaviour into clear strategic opportunities.

You will partner closely with clients, PR specialists, influencer leads, creative teams and account teams to connect brand ambition with social opportunity, with a focus on Instagram,Tik Tokand You Tube. The role is primarily strategic: setting direction, developing insight-led recommendations, framingbriefsand ensuring the workremainsculturally relevant, platform-nativeand commercially meaningful.

• Develop culture-led social and content strategies that connect client objectives, audience needs, platform behaviours and brand positioning into a clear strategic direction.
• Lead audience, cultural and platform analysis, turning insight into strategic territories, content principles, channelrolesand creative opportunities.
• Shape briefs for social-first creative,influence rand content work, ensuring they are rooted in insight, platformnuanceand a clear strategic role for each channel.
• Act as a strategic partner to clients, translating complex brand and business challenges into sharp social recommendations and compelling narratives.
• Collaborate with creative, studio, PR,influence rand account teams to ensure ideas and activations ladder back to a consistent strategic platform.
• Use performance data, social listening, cultural trends and market intelligence toidentifyopportunities, optimise strategicdirectionand inform future planning.
• Stay close to emerging social behaviours, creator culture, platformshiftsand fashion/lifestyle trends, applying this knowledge to keep client work ahead of the curve.
• Develop clear strategic frameworks, presentations and recommendations that inspire clients and enable internal teams to deliver with confidence.

• Strong experience in social strategy, ideally within an agency or fashion/lifestyle brand environment.
• A confident strategic understanding of Instagram, Tik Tok and You Tube, including platform behaviours, content formats, communitydynamicsand emerging features.
• Highly desirable to have experience in high-street fashion or lifestyle, with an understanding of consumer mindsets, seasonalmomentsand culture-led brand building.
• Experience working with multi market teams and delivering strategiesthatworkwith and can be adapted…