Senior Account Director, Sport & Entertainment - Burson

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

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The Burson Sport & Entertainment team works with the biggest brands and sponsors in these exciting and evolving industries. Working with clients including adidas, Gillette, Spotify and Activision, the team uses its diverse expertise and experiences to create work that delivers fame, drives conversation, and earns its place in culture.

Whether it's supporting London's grassroots footballers with Rent-A-Pred, breaking the internet with Messi and a goat,partnering with Ian Wright to launch a new curriculum to teach Black History with Gillette,supporting Spotify to land it's iconic annual Wrapped campaign, or getting media behind the latest Call of Duty launches - Burson isknown across the industry for creative work that stands out.

We are looking for an ambitious, enthusiastic Senior Account Director to join the adidas and Spotify accounts and bring fresh energy and thinking to the team, with a specific focus on best-in‑class media and social publisher expertise and insight. The role will involve both direct media & creator relations, as well as global hub responsibilities in planning and toolkit development.

The right candidate will bring up‑to‑the‑minute publisher & creator insight, and associated trends, confidence in developing client relationships and strong organisational skills to a dynamic team that strives to create memorable earned work for its clients.

Experience of landing brands into UK football andmusic culture and niches preferred.

• Drive an ambitious team

• Manage client relationships

• Provide media & creator insight with a deep interest in understanding the evolving media landscape

• Work with the creative team to concept and activate ideas that connect global brands to hyper local culture

• Create engaging assets and content for global and local storytelling

• Market liaison

• Write strategic plans & striving for strong creative work

• Use data and insights to drive effective storytelling

• Co-ordinate global and local events

• Experience of landing brands into UK football andmusic culture and niches preferred.

• Creative and strategic thinker

• Proven track record in creating & activating impactful campaigns for big brands

• Strong media & creator landscape understanding (UK in particular) and strong media relations experience

• Strong client handling and leadership skills; from design to delivery of campaigns/projects

• Proficient in preparing and managing budgets

• A team player with the ability to work collaboratively

• Strong organisational skills with excellent attention to detail, particularly under pressure

• Global communications experience is a prerequisite for this role

Our vision is for Burson to be the leading 'academy…