Senior Demand Generation Manager, EMEA

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Senior Demand Generation Manager, EMEA

Cloud Bees helps organizations build, run, and govern software factories, giving enterprises the confidence to ship software better, faster, and safer.

Writing code is no longer the bottleneck. Governing what reaches production and validating its impact is. As enterprises adopt agentic coding, software is created faster than most teams can review, secure, and validate. Without consistent governance, organizations risk shipping code they cannot explain, audit, or trust.

Cloud Bees addresses this challenge without asking teams to replace the tools they already use. Across every toolchain a customer runs, Cloud Bees makes each change, human or AI, visible, auditable, and accountable before it reaches production. Cloud Bees Unify is the product behind this: a governance layer, with context and control-plane capabilities, that enforces consistent policy and evidence across every tool, team, and workflow.

Founded in 2010, Cloud Bees is backed by Goldman Sachs, Morgan Stanley, Bridgepoint Capital, HSBC, Golub Capital, Delta-v Capital, Matrix Partners, and Lightspeed Venture Partners.

We're looking for a Senior Demand Generation Manager to lead demand generation for our EMEA enterprise segment. This person will own the regional demand strategy and execution across integrated campaigns, digital programs, and ABM-lite/account-based plays—initiatives designed to drive pipeline, accelerate opportunities, and support revenue growth.

This is a highly cross-functional role that sits at the intersection of marketing, sales, BDR, product marketing, marketing ops, and brand/content. You will be the primary marketing partner to the EMEA commercial sales team, helping translate go‑to‑market priorities into focused, measurable programs that create impact across the funnel.

You’ll thrive in this role if you are equal parts strategic and hands‑on: someone who can build the plan, align stakeholders, launch campaigns, optimize performance, and clearly connect marketing activity to pipeline and revenue outcomes. Comfort operating across EMEA's diverse markets, languages, and buying cultures is a strong plus.

• Own the EMEA demand generation strategy, aligned to pipeline and revenue goals.
• Partner closely with sales leadership, account executives, BDRs, and Rev Ops to identify priorities, target segments, and growth opportunities across EMEA markets.
• Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.
• Build and run account‑based and pipeline acceleration programs for priority accounts and segments.
• Create and manage regional campaign calendars and execution plans that align with quarterly business objectives.
• Collaborate with product marketing on messaging, positioning, launches, and persona‑based campaign development, adapting for local markets where relevant.
• Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
• Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility.
• Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback.
• Bring a test‑and‑learn mindset to channel mix, messaging, offers, and segmentation.
• Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models.

• Marketing is seen as a trusted growth partner to the EMEA commercial and mid‑market sales team.
• Campaigns generate measurable impact on pipeline creation, opportunity acceleration, and revenue contribution.
• Regional programs…