Growth Lead; AD86D

Referment is working with a growing technology company that provides software to organisations across the charity, social-impact and public sectors.

They're looking for a Growth Lead to take ownership of inbound growth and help significantly increase the number and quality of prospective customers discovering the business.

This is a highly hands‑on role. You'll be responsible for identifying ways to reach niche audiences, experimenting with new channels and campaigns, measuring what works and turning attention into qualified sales opportunities.

• Owning inbound lead generation from initial idea through to qualified opportunities
• Developing and running campaigns to reach specific target audiences.
• Launching new products and propositions to market
• Supporting expansion into new international markets.
• Working closely with content and sales to turn marketing activity into pipeline.
• Experimenting with channels, messaging and new approaches to customer acquisition.
• Tracking growth metrics and understanding which activities are generating results.
• Building repeatable marketing processes, systems and workflows.
• Finding new ways to distribute and repurpose existing content.
• Using AI extensively across research, content, automation and growth experimentation.
• Building lightweight tools and workflows to increase the team's output.

• Experience in B2B growth, demand generation or digital marketing.
• Evidence that you’ve personally created and launched campaigns that generated measurable results.
• Experience generating inbound leads or pipeline rather than focusing solely on brand or content.
• A strong understanding of digital acquisition and paid channels.
• A highly experimental approach to marketing and customer acquisition.
• Confidence working with data and owning growth metrics.
• Experience creating marketing processes and systems.
• A willingness to execute yourself rather than relying on agencies or a large marketing team.
• Strong interest in using AI and automation to work faster and experiment with new approaches.

Experience with in B2B SaaS would be particularly relevant.

Exposure to charities, foundations, social impact, government or other mission‑driven organisations would be useful but isn’t essential.

This could suit a Growth Marketing Manager, Demand Generation Manager, Growth Marketer, Growth Manager, Digital Marketing Manager or Senior Growth Executive looking for greater ownership.

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