Growth Lead

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

We're hiring a Growth Lead to own acquisition growth end-to-end for one of our categories (e.g. weight loss, hair loss, sexual health, or TRT) within one of our brands. You'll be the owner of new-patient acquisition for your category, accountable for how much new revenue we generate and at what cost.

Think of this as running the acquisition engine for a mini-business. You set the strategy, you own the number, and you have a dedicated creative pod plus central buying, CRM and analytics teams executing alongside you. You'll spend against a meaningful budget, run a high tempo of experiments in partnership with our Director of CRO, and be judged on results, not activity.

This role suits someone with strong commercial and creative instincts who is highly analytical, takes real ownership, and wants to move fast in a category they can make their own. The scope is deliberately broad, you'll touch creative, channels, landing pages, pricing inputs and measurement, and you'll have the coaching and resources to grow quickly.

• The category acquisition number. You own Net New Revenue for your category at a target CAC. You set the plan, forecast spend and new-patient volume, and manage the budget to hit it.
• Growth strategy and channel mix. You decide where and how we spend to grow the category. Central media buying (paid search and paid social) runs execution against the CAC/ROAS targets you set, you own the strategy and the outcome, they own the delivery. Channel CAC is owned jointly with your buyers.
• Creative direction. You direct a dedicated creative pod (creative strategist, producer, editor/designer). You brief the concepts, angles and hooks, run a high volume of creative tests, and double down on what scales. Winning creative is your single biggest lever.
• The funnel to purchase. You own the journey from ad to landing page to order, partnering with the CRO on landing-page-to-order conversion experiments.
• An always-on experiment roadmap. You run a continuous cycle of hypotheses, tests and readouts across creative, channels, funnel and offer. Beyond executing the standard playbook, you're expected to find several new scalable growth strategies each cycle.
• Measurement partnership. You work with Marketing Analytics on attribution, incrementality testing and data-driven bidding (ROAS, pLTV) so decisions are grounded in a single, trusted view of performance.
• Acquisition nurture and proposition. You brief CRM on acquisition journeys, and take the proposition and offers built by the Proposition/Brand team to market, feeding back what resonates.
• Acquisition quality, not just volume. You partner with Retention so the patients you bring in are the right ones, protecting early retention and cohort quality rather than buying cheap…