Global Propositions Manager

Workplace:
White City, London - 3 days a week in the office

The role

Our overall team’s vision is to deliver the best global intelligence from brilliant data sets to maximise revenue across Global Sales, Zoo
55, Brand Partnerships, Content & Production. Our purpose is to translate our data into forward-looking, meaningful, action-led creative & commercial recommendations to inform content, distribution & monetisation strategies

This is a high-impact, newly created role designed to enable sales of finished tape globally (scripted & unscripted, new & catalogue), formats (new and existing), and new global productions. You will serve as the  Editor-in-Chief  for our global sales narrative, translating complex audience data and marketing assets into a curated set of commercial value propositions.

You will act as the strategic connector between Content, Insights, Marketing, PR and Business Development. You will synthesize the creative expertise of Content, the analytical rigour of Insights, and the ambitions of Business Development into a cohesive narrative that helps Sales teams across ITV Studios close deals with the right set of tools.

Main responsibilities

Proposition Design & Sales Enablement

• Pitch Asset Suite:
  Design the commercial logic and best practice templates for sale pitch decks and “cheat” sheets. You take the detailed show information (synopses, bibles, loglines) provided by the Content Teams and apply the commercial layer. You don't rewrite scripts; you refine them into high-level  Battle Cards  and elevator pitches that drive immediate buyer comprehension
• Target buyers: develop the ideal buyer profile for new titles enabling sales to prioritise the right commercial discussions across broadcast, streaming and FAST/AVOD
• Strategic Insight Application:
  Leverage the full power of the Data & Insights team by proactively commissioning new analysis to support specific sales goals. Whether it is validating a streamer sales forecast, proving  advertising value  for AVOD buyers, or highlighting ITV’s leadership ranking in a specific genre, you determine the data points needed to maximize interest and pricing, then translate that evidence into a killer  Why Buy  narrative for the sales force.
• Pre-Sale Enablement:
  Develop specific collateral that allows sales teams to pitch earlier in the lifecycle (Pre-production/Script stage), helping to secure co-productions and pre-sales by visualizing the potential success of a show before it airs.
• Catalogue enablement: develop thematic, genre-specific collections (e.g.,  True Crime bundles  or  Feel-Good Formats ) that respond to specific buyer needs identified with insights & Business Development.
• Reactive  Hot Lists :
  Monitor & anticipate global trends (via the Insights & marketing teams) to rapidly create reactive sales sheets. (e.g., “Bridgerton just launched—here is our top 5 Period Dramas available for license now.”)

Sales & Go-To-Market (GTM) planning

• GTM Activity
  
  Roadmap:
  
  Architect a strategic annual (& quarterly) Go-to-Market (GTM) calendar of activities, integrating sales priorities, key content and sales briefings with marketing campaigns and events, reviewed and aligned quarterly with the distribution and production leadership teams

New title Sales Launch Readiness

• Architect of New Title Launch Briefings:
  You orchestrate the sales launch moment of new content in close collaboration with Marketing, PR and Content. While you design the session structure to ensure maximum commercial impact, you coordinate with Content Executives to deliver the creative vision and Marketing to present the brand and event campaigns, ensuring a unified message.
• Feedback Loop:
  Act as the interface between Sales and Content; feed market objections and buyer feedback back to…