Associate Director,Paid Social Job London area,England UK,Marketing / Advertising / PR

Agency:

PHdJob Function:

Media Job Subfunction:
Media Activation

Job Description:

Agency:

PHD EMEA Business Unit, part of Omnicom Media (OM), is looking for an Associate Director, Brand, to join our central Digital Activation team. Our clients turn to us for superior media strategy, deep insights, and flawless execution of their digital marketing campaigns. Besides all the regular stuff about why working at PHD is amazing, this is the job for you, if you:
• want to join one of the most strategic and creative teams in the media industry.
• are excited about the opportunity to work on campaigns across many countries (across Europe and even the world).
• are passionate about multi-channel biddable marketing.
• want to be based in Central London.

We help our clients use data from digital biddable channels to turn critical audience insights into action & move our clients’ businesses forward. Our Digital Marketing services include Paid Search, Programmatic, Paid Social, SEO, Display/Behavioural Targeting, Mobile Marketing, eComm search optimization, & more.

Job Function:

Media Job Subfunction:

Media Activation

Job Description:

The Social Account Director defines and leads adidas' European performance social capability: the strategy, the platform structures, the catalogue architecture and the governance of automation.Success comes from connecting social investment with broader brand and commercial objectives, and from holding a clear position on where automation adds value and where it removes control.The role sits at Tier 1 of the Hub capability framework.

That means strategic ownership of the channel, the senior client relationship on performance social, escalation authority and accountability for the outcomes of the function, not only for individual output.The Social Account Director reports into the Performance Lead, works alongside the Search and Programmatic Channel Leads and the Brand Social Channel Lead, represents social on the Biddable Steering Committee, and leads the Pod Leads, Managers and core buying team who deliver activation day to day.

Support comes from Audience Insights and Operations, Data, Analytics and Reporting, and Media Operations, Platforms and Governance.

Skills and Experience:

Extensive experience working in paid social planning and activation, including experience leading a channel or a teamExperience with biddable, performance focused campaign planning and activationExpert across Meta, Tik Tok, Snapchat & Pinterest buying, including catalogue & dynamic product formatsExpert in catalogue and feed management, with practical Data Feed Watch or equivalent experienceConfident assessing platform automation such as ASC+: where they add value & where they add riskExperience of forecasting, and of setting and defending ROAS or cost of sale targets, experience designing or interpreting incrementality testsWorking knowledge of Smartly or comparable social automation tooling.

Knowledge of Search & Programmatic a bonusDemonstrable passion and knowledge of third party tracking and technologiesTeam management experience and a passion for developing peopleStrong organisational skills, able to manage multiple projects at onceAble to manage the competing interests of client and markets in a culturally sensitive mannerExcellent numerical skills and confidence analysing data using ExcelExcellent communication and listening skills & responsive to feedbackStrong spoken and written English.

Ability to speak other European languages is desired, but not essential

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice:
Summary

Location:

London, London, United Kingdom Type:
Full time

Associate Director, Paid Social