Head of Portfolio & Product Marketing

With over 1,400 employees and over 2,700 airports in over 175 countries, ADB SAFEGATE is dedicated to making air travel safe, efficient, and environmentally friendly. With our innovative Airside 4.0® solutions, we help turning airports into smart airports, with the ultimate goal of enhancing the passenger experience.

Head of Portfolio & Product Marketing

Contract Type:
Permanent

Job Location:

UK - London

Head of Portfolio & Product Marketing

ADB SAFEGATE is a global leader in intelligent solutions that enable airports to operate more safely, efficiently and sustainably. As our portfolio increasingly combines physical infrastructure, connected products, software and data, how we bring these capabilities together into compelling customer propositions is becoming increasingly important.

We are looking for a Head of Portfolio & Product Marketing to lead the commercial positioning and market-facing proposition of the ADB SAFEGATE portfolio.

This is not primarily a communications or campaign role. It sits at the intersection of customers, technology, Product Management, Sales and Marketing.

The Head of Portfolio & Product Marketing will translate deep product and market expertise from our Business Lines into clear customer propositions: defining who we serve, which problems we solve, why customers should choose ADB SAFEGATE, how our solutions differentiate and how individual products combine into a broader portfolio story.

The role will work closely with Product Managers embedded within our Business Lines while owning how the portfolio is positioned and commercialised externally.

• Own the market-facing architecture and positioning of the ADB SAFEGATE portfolio, translating individual products and technologies into coherent customer propositions.
• Develop and continuously refine customer segmentation and buyer personas; value propositions and differentiated positioning; portfolio and product-family narratives; competitive positioning; customer use cases and migration propositions; and cross-portfolio propositions combining hardware, software, data and services.
• Play a central role in developing and commercialising the Airside 4.0 proposition, connecting capabilities across the ADB SAFEGATE portfolio into a compelling strategic customer story.

• Represent the customer and market perspective within ADB SAFEGATE's product and software development process.
• Provide commercial and market challenge around target customers and customer problems, market attractiveness, competitive alternatives, differentiation, value creation, willingness to pay and fit within the broader portfolio.
• Partner with Product Management and R&D throughout development while respecting clear ownership: the Business Lines and Product Management remain accountable for product strategy, business cases, roadmaps and technical product decisions.
• Lead the market-readiness perspective as products and software approach external disclosure and launch, ensuring that positioning, value proposition, claims, differentiation, customer evidence, launch assets and sales readiness are sufficiently developed.

• Own the go-to-market strategy for new products, major releases and strategic portfolio propositions.
• Partner with Corporate Marketing & Commercial Enablement to translate strategy into campaigns, digital content, communications, collateral and sales-enablement tools.
• Ensure a clear operating model in which Product Management owns the product truth, Portfolio & Product Marketing owns the market proposition and commercial story, and Corporate Marketing & Commercial Enablement owns activation and amplification.
• Develop a systematic understanding of competitors, alternative…