Sr Communications Strategist

Are you the master-builder who can help us plan exciting integrated communications experiences using everything the LEGO Group has to play with? If so, we'd love to hear from you!

We’re looking for an experienced planner/strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a planning process as they do about big bold brave ideas! The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints owned, earned, shared and paid, and we'd like you to join the team to create the most engaging and effective strategies for kids, adults and the brand.

This role is a 1-year contract

• Create and define multichannel communications plans combining owned, earned, paid and shared media
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
• Apply your understanding of how brands grow, and how effective comms create impact and get results
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
• Help to craft and develop our planning processes and collaboration across marketing and channel teams.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
• Excellent communication skills – written, verbal, and emotional to be a key member of our team
• Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence
• Passion for creating communication work that has an impact, that matters and that’s memorable

• Experience with in a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity
• Excellent presentation skills
• Big team and cross-org collaborations

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role…