Senior Director, Industry Strategy; Advertising

Final date to receive applications: 1 October 2026

Department:
Marketing

Location:

London, UK

Compensation: £135-145K Base + £10K bonus

Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space.

• A trusted expert, educator, and industry advocate externally
• A strategic, cross-functional SME and connective layer internally

• Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies.
• Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends.
• Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision‑making, budget pressures, stakeholder complexity, and media and creative timelines.
• Stay ahead of emerging trends in advertising effectiveness, AI‑generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems.
• Function as a trusted internal advisor across the organization.

• Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
• Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer‑facing materials when expertise‑level knowledge is needed.
• Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.
• Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.
• Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external‑facing content.

• Develop a visible external voice in the advertising effectiveness and creative development space.
• Create thought leadership on the future of advertising research, better creative decision‑making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning.
• Speak at conferences, webinars, customer events, and industry forums.
• Engage with analysts, strategic customers, and industry communities.
• Co‑create customer education materials and programs with Customer Marketing.

• Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations.
• Partner closely with Product, Research Science, and Commercialization teams.
• Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected‑learning capabilities from both methodological and commercial perspectives.
• Serve as a second voice outside of Product to help ensure product direction aligns with real‑world customer workflows, buyer expectations, and unmet needs.

• Zappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning.
• GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling.
• Zappi’s advertising…