EMEA & APAC Media Strategy & Planning Lead

tml Partners is partnering with a globally recognised consumer wellness business to appoint an EMEA & APAC Media Strategy & Planning Lead, reporting directly to its Global & North America Head of Media.

You’ll translate global brand and business priorities into effective regional and local media strategies, working closely with Marketing teams and agency partners to ensure plans are executed successfully in-market.

You'll also be expected to challenge.

Markets won't always agree with global direction. Agencies won't always get it right. You’ll need the media expertise and commercial judgement to know where consistency matters, when local nuance is genuinely required, and when to challenge a recommendation.

This is not primarily a content creation or campaign project-management role. Dedicated creative and content capabilities are already in place. Your focus will be on the media thinking: connecting audience planning, investment, activation, and measurement with the wider brand and commercial agenda.

• Lead media strategy and annual planning across EMEA and APAC, translating global priorities into actionable regional and local market plans.
• Act as the media subject-matter expert for regional and local Marketing teams, bringing market insight and learning back into global planning.
• Lead and challenge media agency partners, setting clear expectations around strategic quality, performance, and accountability. Partner with the Global Head of Media on agency scopes, resourcing, fees, and ways of working.
• Ensure media investment supports commercial and brand objectives, making informed decisions across markets and channels.
• Use MMM/econometrics, campaign measurement, brand lift, and performance data to improve effectiveness, guide investment, and drive ROI.
• Build a strong test-and-learn agenda, sharing insights and best practices between markets.
• Develop media frameworks, playbooks, and more consistent ways of working across global teams, local markets, and agencies.
• Partner closely with Brand, Creative, Ecommerce, Retail, Commercial, and Analytics teams to ensure joined-up planning and execution.
• Stay close enough to execution to identify problems, challenge assumptions, and intervene when required. The global media organisation has been built around connecting media investment with commercial outcomes while maintaining alignment between global direction and market execution.

You will bring deep media strategy and planning expertise across brand and performance channels. You may have started your career within a major media agency before moving client-side, although we are open to different career routes.

• Significant experience developing and leading integrated media strategies across multiple European markets, with the ability to work effectively across a wider international remit.
• Strong media agency leadership, including the confidence to interrogate strategic recommendations, challenge investment decisions and hold partners accountable.
• Experience managing meaningful media investment and optimisation, with a clear understanding of how channel and budget decisions support brand and commercial objectives.
• Strong marketing effectiveness capability, including MMM/econometrics, brand lift and performance measurement.
• A rounded understanding of modern media across digital, social, video, broadcast, programmatic and emerging channels.
• Ecommerce and retail media experience, alongside broader brand-building and performance media…