Performance Marketing Manager - Maternity Cover

Role:
Performance Marketing Manager - Maternity Cover

Location:

Hybrid (West London HQ + WFH)

Contract:

Full-time, fixed-term maternity cover (approximately 12 months)

Salary:
Dependent on experience

My Sunday Ski is a fast-growing, female-founded skiwear brand bringing a fashion-first approach to the slopes. Known for statement skiwear, distinctive creative and a highly engaged global community, we’ve grown rapidly across the UK and US, with an ever-expanding international customer base.

As we enter our next phase of growth, we’re looking for an experienced, commercially minded Performance Marketing Manager to join us on a maternity cover basis, leading our paid digital strategy, driving profitable growth and helping shape the next chapter of My Sunday Ski.

While initially a fixed-term role, there may be scope for a longer-term opportunity as the business continues to grow.

This is a key role for an experienced paid media specialist who’s confident owning Meta, Google, Tik Tok and Pinterest in-house. You’ll take responsibility for our performance marketing strategy end-to-end - from campaign builds and day-to-day optimisation through to budget allocation, forecasting and longer-term strategy.

You'll work closely with our founders and wider marketing and creative teams to ensure paid activity is aligned with both commercial objectives and the My Sunday Ski brand.

Joining us in November means stepping into the business at one of the most important points in our trading calendar. My Sunday Ski is a highly seasonal business, with significant peaks around Black Friday, Christmas and our key seasonal sale periods. Spend scales considerably during these periods, so you’ll need to be confident managing significant budgets, reacting quickly to performance and making smart commercial decisions within concentrated selling windows.

You'll work closely with our current Senior Performance Marketing Manager during a structured handover period, giving you a strong understanding of our accounts, reporting, seasonal strategy and ways of working before taking full ownership.

We’re a brand-first business with high standards for creative, but when it comes to paid media, we’re relentlessly focused on ROAS, margin and profitable growth. You’ll play a key role in ensuring every pound we invest works hard, while making sure our paid output continues to feel unmistakably My Sunday Ski.

• Take hands-on ownership of paid media across Meta, Google, Tik Tok and Pinterest, including campaign builds, optimisation, budget management and testing.
• Develop paid media strategy and campaign structures across audiences, budgets and channels, aligned with seasonal marketing and commercial goals
• Own budget allocation, pacing and scaling across channels, markets and campaigns, making daily data-led decisions based on performance, margin and commercial priorities
• Lead our Google Ads activity across Shopping/PMax and Search, working closely with Google Merchant Center and our product feeds to maximise ecommerce performance
• Develop and execute a structured testing roadmap across creative, copy, audiences, formats and campaign structures
• Test new channels, formats and targeting strategies to identify opportunities for incremental growth
• Oversee our affiliate marketing programme, working closely with our external agency to review performance, identify growth opportunities and ensure the channel is aligned with wider commercial objectives
• Report regularly on performance, key metrics and actionable insights to the wider team
• Work closely with our creative team to brief and deliver best-in-class, performance-led creative that remains unmistakably on-brand
• Use paid performance and content insights to…