Head of Marketing

London startup helping enterprises save 30% on software contracts. Founded in 2024 by Adrien Bourg & Sergei Tugarinov, both former enterprise sales directors. Grown to a team of 20+ with no external funding. $3bn+ in software spend under management. Seeking a Head of Marketing to report directly to the co-founders, manage one Marketing Manager, and work alongside the SDR team.

This is a unique opportunity tobuild WYN's marketing function from the ground up. With a blank canvas, you'll shape the strategy, establish the processes and define how marketing supports our growth. As a hands-on player-coach, you'll own everything from inbound demand generation and paid campaigns to content direction and events, while building the foundations of a scalable marketing function. If you're someone who thrives on ownership, autonomy and building something from scratch, this is your chance to make a real impact and create a function you can truly call your own.

• Build and scale paid ads programs (Google, Linked In, Meta) driving qualified inbound leads and measurable B2B pipeline
• Design and execute ABM campaigns targeting enterprise accounts
• Collaborate closely with the SDR team on outbound alignment and pipeline
• Identify relevant industry events for WYN to attend and sponsor, being creative about how to get in front of target audiences and protective of budgets
• Develop marketing processes, tooling, and playbooks as we scale

Must-haves:

• 3-7 years of B2B marketing experience (more than 7 is likely too senior for this role)
• Hands-on B2B demand gen and paid ads experience, not just strategy or agency management
• Proven startup experience, ideally as an early marketing hire during a growth phase (10 → 50 → 100 people)
• UK work rights; based in or willing to commute to London

Nice-to-haves:

• Experience marketing to finance, IT, or procurement personas t
• Prior people management or mentoring experience

• Entire career at large corporates with no startup exposure
• Only brand, content, or social media background; no pipeline-focused marketing
• Seeking a focus on high-level strategy, delegation of tasks and people management