Trade Marketing Manager
Listed on 2026-10-02
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Product Marketing, Market Research
Are you ready to take the next step in your Trade Marketing career?
Advocate Group is proud to represent a leading FMCG brand in their search for a Trade Marketing Manager to join their growing commercial team.
The Business:- Market-leading FMCG business with a portfolio of well-known consumer brands
- Strong track record of growth, innovation and category leadership
- Collaborative, fast-paced culture with excellent development opportunities
- Committed to investing in both their people and their brands
We are looking for a candidate who can drive shopper engagement, execute best-in-class trade marketing activity and help accelerate growth across key retail channels. Here's how:
- Develop and deliver trade marketing plans aligned to brand and commercial objectives
- Create impactful shopper marketing campaigns and in-store activations
- Work closely with Sales, Marketing and Category teams to maximise execution across customers
- Manage promotional planning, customer marketing initiatives and point-of-sale materials
- Analyse campaign performance, shopper insights and ROI to optimise future activity
- Support new product launches and ensure flawless execution across retail partners
- Previous experience in a Trade Marketing, Shopper Marketing or Customer Marketing role
- FMCG experience preferred, with exposure to major retail customers
- Strong understanding of shopper behaviour and the path to purchase
- Excellent stakeholder management and cross-functional collaboration skills
- Commercially minded with strong analytical and reporting capabilities
- Highly organised, proactive and able to manage multiple projects simultaneously
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