Marketing and Audience Development Manager

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Working across Marketing and Issuer & Investor Relations, the Marketing and Audience Development Manager will develop and deliver lead‑generation, acquisition and engagement activity across events, webinars, content and digital campaigns.

This role combines hands‑on marketing delivery with an audience‑first and commercially minded approach. Using data and insight, you’ll help identify the audiences we need to reach, determine how best to engage them and uncover opportunities to grow our issuer and investor communities and support the commercial growth of our events.

• Develop and deliver audience acquisition and lead‑generation strategies to grow priority issuer and investor communities across the portfolio.
• Partner with Issuer & Investor Relations to identify priority organisations, audience segments and growth opportunities, translating these into targeted marketing activity.
• Find opportunities to reach new audiences through webinars, content marketing, paid promotion, annual partnerships and other acquisition channels.
• Develop nurture journeys that move newly acquired leads and existing audiences towards deeper engagement and event participation.
• Build year‑round engagement activity that maintains relationships with key communities between individual event campaigns.
• Find opportunities to re‑engage existing or dormant audiences and strengthen their relationship with the wider portfolio.
• Test new acquisition and engagement approaches, scaling activity that delivers high‑quality and commercially relevant leads.
• Plan and deliver multi‑channel campaigns across email, digital, social media, website, content, partnerships and other relevant channels.
• Manage audience marketing across the full event lifecycle, from launch and acquisition through to registration, attendance and post‑event engagement.
• Plan and deliver webinars, content campaigns and other lead‑generation initiatives that provide valuable audience touchpoints throughout the year.
• Develop targeted messaging, content and audience journeys that reflect the interests and needs of different issuer and investor groups.
• Collaborate across Marketing, Issuer & Investor Relations, Content and Sales to ensure audience activity supports wider event and commercial objectives.
• Use audience, CRM and campaign data to understand audience behaviour, identify gaps and guide targeting, segmentation and nurture activity.
• Track performance against targets including audience growth, engagement, qualified leads, registrations, conversion and marketing‑attributed revenue.
• Handle both the…